Monetary consultancy large Duff & Phelps rebrands to Kroll
Financial advisory giant Duff & Phelps has announced a major name change that includes a new name and logo.
The global company with UK offices in Manchester, Birmingham and London will “unite” under the Kroll name.
In a statement, the company said the rebranding “represents the rich history and breadth of the company’s services, and provides customers with transparency, trust and objectivity”.
Duff & Phelps was founded in New York in 1932 by William Duff and George Phelps.
CEO Jacob Siverman said, “This is an important milestone for our company and I am very excited to introduce the new Kroll, built on the strength of our acquired brands.
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“By uniting under the Kroll name, we can represent the full range of services we offer our customers and our coherent approach to providing technologically advanced solutions to the market.
“Our Kroll lens, the centerpiece of our new logo, represents the perspective we bring to face the most complex challenges our customers face.”
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On the subject of matching items
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On the subject of matching items
Since Duff & Phelps was founded, the company has added more than 30 companies to its portfolio, including the acquisition of Kroll in 2018.
Together, these brands have helped the company grow from a 10-person consulting firm to a global leader, serving 61% of the Fortune 100 companies.
