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Digital marketing has exploded in the last decade, and there are now dozens of ways to reach customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI and even beats social media marketing.

Why Email Marketing?

Probably because people tend to pay more attention to their email. You can scroll aimlessly through a news feed, but emails require more direct attention as they can contain important information. The key to successful marketing is reaching your target audience when they are paying attention.

Of course, that’s easier said than done. You want to dodge spam filters and provide something useful to customers while also managing your own successful business.

Let’s face it, you don’t have the time to manage personalized email marketing campaigns for every customer. This is where managed email sequencing comes in. Building a strong email sequence is the foundation that will lead to strong sales leads going forward.

Work smart with email marketing automation

You have time to create a successful email sequencing strategy.

How can you make the magic happen for you and increase your ROI? It’s that easy to focus on your consumer and your brand. It’s a proven formula that never fails.

The best email marketing campaigns are many and varied, so you can take advantage of any potential lead. Set up multiple email sequences and watch your digital marketing ROI skyrocket.

Trigger-based email sequences

These are more individual as they take advantage of the real-time movement and behavior of browsers and / or potential customers. These emails are preset and sent when a user visits your website, exits a shopping cart, purchases a product, or downloads content. The purpose of these high impact email sequences is to show the consumer that your brand cares about them and is always just a click away.

For example, a buyer leaves their car and a day goes by. The sale appears to be complete, that is, until an email appears the next day reminding the buyer to complete the purchase. A cute little slogan and a photo of your car will work wonders. Maybe they got interrupted or didn’t feel like reaching for their purse, but now your email gives them a second thought and they click back to complete the purchase.

Sophisticated CRM management software can turn trigger-based email sequences into an automated process, so you don’t have to lift a finger, but your customers feel like you gave them individual attention. It’s a win-win situation.

Time-based email sequences

The second type of email sequence is time based. These emails are sometimes referred to as automatic emails and can also be scheduled in advance to notify customers via email in a predetermined manner.

For example, every new customer who signs up for your website or downloads content will receive a welcome email. He will receive a second email 30 days after registering. Perhaps you send out weekly emails highlighting your weekly specials and providing informative content. Set up the sequence once and let your email marketing campaign do the work for you so you can focus your efforts on other areas without losing leads.