Mavenistic wins mandate from Kapiva, Advertising and marketing & Promoting Information, ET BrandEquity
Representative pictureMavenistic, the D2C ecommerce growth agency, has received the mandate from Kapiva to manage its D2C customer experience and ecommerce aggregation strategies.
Mavenistic will work to streamline the e-commerce buying processes for Kapiva by leveraging its design and usability skills. The mandate aims to provide Kapiva consumers with an exceptional shopping experience and improve customer collection at an exponential rate through e-commerce.
The agency said its action plan for Kapiva is focused on creating synergies between Kapiva’s D2C website and its consumers, who prefer to buy their diverse range of products directly by keeping the whole buying process flowing smoothly.
Kunal Mamtura, Founder and Principal CX of Mavenistic, said, “With our EXO strategies, we will help Kapiva quantify the impact of marketing and sales efforts with real-time customer data. We will take into account the interests, needs and motivations of Kapiva consumers and accordingly tailor highly engaging experiences while interacting with the brand and aim for a significant increase in sales. We look forward to creating a groundbreaking working partnership with Kapiva that creates a meaningful connection with the audience and offers the brand more opportunities for growth. “
Arshdeep Singh, Director of Technology, Kapiva, said, “We wanted a strategic partner who could understand and resonate with the compelling D2C ecosystem that dominates the digital market. A deep understanding of Mavenistic in capturing the changing preferences of our brand’s online consumer groups and recommending the right digital disruptions for product sales; was significantly involved in awarding this mandate. We found the Mavenistic team to be passionate, enthusiastic and ready to push the limits with their design and thinking skills. “
The account was won after an inter-agency pitch …