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Manchester Metropolis renews its strategic partnership with Nexen Tire

Manchester City renews its strategic partnership with Nexen Tire

The partnership between Manchester City and Nexen Tire focuses on empowering young people through football and bold digital marketing campaigns

Manchester City The team has announced that it will renew its strategic partnership with the Korean tire giant. Nexen tiresTakeover of the partnership in the third term of office through the new multi-year contract.

The partnership began in 2015 and now includes sponsorship of men's and women's teams, elite development teams, and esports players, as well as extensive collaborations between digital content campaigns and grassroots programs around the world.

The partnership made history in March 2017 when City became the first Premier League club to announce a sleeve partner. The Nexen Tire branding can be seen on the jerseys since the beginning of the 2017/18 season.

From the coming 2020/21 season, Nexen's sleeve sponsorship extends to the City women's team for all national competitions, the men's team's training kits and the Manchester City esports team. This makes Nexen Tire the club's constant sleeve partner for all available teams and competitions.

Off the field of play, Nexen Tires continues with the branding on the first team bus and in key locations across the Etihad campus, including the Nexen Tire Bridge that connects the City Football Academy to the Etihad Stadium.

The partnership was also important in supporting grassroots football and using it as a platform to improve the lives of young people. Most notable of these projects is Nexen Tire's support for the City Football Foundation's community field in East Los Angeles, which is a safe place for local children to play and socialize, and Nexen Tire as the presentation partner for one of the largest youth football tournaments in the United States – the Nexen Man City Cup.

Nexen Tire has also used its partnership with Manchester City to launch a series of bold digital marketing campaigns that have seen large engagement figures in Nexen Tire's key markets and consumers. This will continue to be a focus of the partnership's next term with exciting content series to be released in the coming months.

"Manchester City has marked many milestones alongside Nexen Tire. After being the first Premier League club to set up a sleeve partner, we were delighted to be able to celebrate consecutive Premier League titles with Nexen Tire on our sleeves," said Ferran Soriano, Chief Executive Officer at City Football Group.

“We were impressed with Nexen Tire's ambition to create exciting digital content campaigns and share City's passion for enabling young people around the world to play the sport they love. Nexen Tire has grown with us into part of the Manchester City structure and we look forward to entering the third term of our successful partnership. "

Travis Kang, Global CEO of Nexen Tire, said: “We first partnered with Manchester City in 2015 after realizing the immense potential of the club and the many possibilities. Over the past five years our relationship has grown from strength to strength and we have also been able to strengthen our presence in the world market. We will use this partnership expansion to continue building synergies as a strategic partner while sharing our corporate values ​​through the launch of a range of digital campaigns and exciting youth programs. "