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The LVMH celebrated the International Day for Biodiversity by reaffirming UNESCO's groundbreaking commitment to protecting the environment

With the global upheavals triggered by the Covid 19 crisis, LVMH, a winner of the World Branding Awardsis more determined than ever to take initiatives to protect the environment. In conjunction with the International Day for Biodiversity, which took place on May 22nd, the luxury brand reaffirmed its commitment to sustainable development UNESCO, with which it has been working since 2019 to support the Human and Biosphere (MAB) program.

“Nature is the source for the creation of our products. It is our duty to protect them: the commitment to preserving biodiversity is one of the strategic pillars of LVMH's LIFE environmental program, ”explains Antoine Arnault, member of the LVMH Board of Directors.

LVMH has long considered protecting natural ecosystems as an absolute must. This is an integral part of a long-term vision and a pillar of the group's long-term success, giving priority to the conservation of nature, whose resources are essential to the exceptional creations of LVMH Maisons.

LVMH takes action every day to make tangible progress. In 2019, the group achieved its goal of reducing CO2 emissions by 25% between 2012 and 2020. This is a key element in the roadmap of our LIFE 2020 environmental program and at the same time recorded business growth in the reporting period. LVMH will reaffirm and accelerate this vision of sustainable and virtuous growth at the beginning of the economic recovery.

In 2019 LVMH strengthened its commitment to environmental protection by signing a five-year partnership with UNESCO to support the Human and Biosphere (MAB) program. This ambitious project aims to protect biodiversity around the world thanks to international cooperation.

As part of this partnership, the LVMH Group plays an active role in the UNESCO MAB program, joins the agency at major international events and contributes to scientific research initiatives that are supported by the program. In addition, the luxury goods company provides selected infrastructure resources to set up pilot sites for the conservation and responsible long-term protection of biodiversity.

This partnership makes a significant contribution to the promotion of concrete initiatives by the LVMH and its Maisons, which can access scientific support from UNESCO through their 686 biosphere reserves to find solutions for sustainable procurement programs. LVMH Maisons benefit from a network of experts at regional level and in various disciplines as they advance their biodiversity conservation efforts.

In addition, this partnership facilitates the introduction of innovative solutions for the management of natural resources and the identification of products and new markets based on the quality and traceability of the materials used.

Hélène Valade, Environment Director of the LVMH, said at a round table organized by UNESCO on the International Day for Biodiversity: “It is vital to consider an economic recovery that takes environmental and social issues into account. The crisis has increased the importance of a number of issues, particularly environmental accounting, on which LVMH is working with the chairman of Agro Paris Tech. "

All LVMH Maisons share this vision and pursue concrete initiatives to reduce the environmental impact of their activities. Guerlain is a prime example of this commitment. As part of the partnership between LVMH and MAB of UNESCO, Guerlain has teamed up with the agency to train and provide long-term support for the creation of an international beekeeping community.

The aim is to develop high-quality beekeeping operations in the UNESCO biosphere reserves, which serve as a template for the further worldwide expansion of the network. In conjunction with this year's International Biodiversity Day, Guerlain also announced a partnership with the GoodPlanet Foundation under the direction of Yann Arthus-Bertrand to raise awareness among young generations of the importance of bee protection.