LVMH Maisons helps native communities amidst Covid-19 pandemic
LVMH Maisons also support measures to mitigate the social and economic impact of Covid-19
As the Covid 19 crisis continues in many regions of the world, the health and economic effects are becoming more acute and endanger the well-being of a large number of people. In this critical situation LVMH Maisons, also known as Louis Vuitton Moët Hennessy, a luxury goods company, is stepping up its efforts to support their host communities and help them through this difficult time.
Since the onset of the public health crisis, LVMH Maisons have deployed a range of resources and efforts to combat the Covid 19 pandemic and intend to remain mobile for as long as necessary.
Several LVMH Maisons participated in a charity auction from April 21-27, initiated by fashion journalist Laurence Benaïm. The proceeds from the auction were donated to "SOS EPHAD", an initiative of Alzheimer's Research Foundation To help nursing homes that are particularly badly affected by the virus.
The online sale, organized by the Tajan auction house, included items as lush as a chair by Hedi Slimane for Celine, a fully customizable Rimowa Cases and magnums from Château d & # 39; Yquem. Unique experiences were also auctioned, including a tour of the Louis Vuitton workshops in Asnières.
LVMH Maisons also support measures to mitigate the social and economic impact of Covid-19. Loewe donates part of the sales of its new Paula Iba collection to Plataforma de Infancia, an alliance of Spanish social organizations that protect the rights of children and young people.
The funds raised flow into educational programs for disadvantaged young people. This project aims to reduce educational inequality and dropout rates during the crisis and standstill in Spain.
Pink shirt maker works with a solidarity initiative for local communities to support small businesses that have suffered terribly from the crisis. The Fabric Of Communities movement was created by Pink employees and works with Maison's social networking community to promote donations to these companies.
Almost all Pink employees, along with 60 influencers and friends of the brand, contributed to local businesses. Pink Shirtmaker also supports medical personnel in the United States and the United Kingdom by sending 1,000 shirts to hospitals in every country.
Restaurants and hotels are among the companies most affected by the ban. These hotel companies are indispensable partners for numerous LVMH Wines & Spirits Maisons, especially for the promotion of their products. To support them in these difficult times, LVMH Vins d’ExceptionThe department that summarizes LVMH wineries returns the generosity these partners show throughout the year.
A special gift set with six bottles Clos des Lambrays, Château d’Yquem and Château Cheval Blanc has been put up for sale and all proceeds will be donated to three charities: Fondation de France (France), Hospitality Action (United Kingdom) and Restaurant Employee Relief Fund (United States).
The LVMH Group once again thanks all employees for their unwavering commitment to solidarity through these numerous initiatives to support local communities.