LogoArchive ExtraIssue – Letters As Symbols

January 22, 2020 4:51 am Graphic Designing Poetic Comments

| Author: Richard Baird | Filed under: Art and Design, BP & O Publications, Graphic Design Reviews, Publishing | Tags: brand agency, design blog, design for print, design inspiration, design news, design opinion, design reviews, graphic design, graphic design blog, logo design inspiration, logo design resource, logo design Trends: clever logos, logos, minimal logos, typography |

LogoArchive in printed form was conceived, designed and sent for printing in one day. It was inspired by a panel discussion in Somerset House as part of the Print! LogoArchive is now reconfigured for the seventh time with every new edition with the intention of surprising graphically and materially in the context of archiving.

The smaller format offers enough license to experiment and collaborate with other like-minded resources. Christophe De Pelsemakers Logo Books, an online archive with pages from out of print publications that deal with brands, is one such resource. Christopher's own book Letters As Symbols, a collaboration with the famous Belgian designer Paul Ibou, only wanted to bring symbols to life on the basis of the letters of the alphabet and document them in a unique way. It has an engaging story and an interesting publication journey that started in 1991. This LogoArchive ExtraIssue offers readers a choice of letters as symbols and tells their story using selected logos and archive documents. Remaining copies can be bought here or here.

LogoArchive examines the zine's potential to be reconfigured regularly, but keeps its agency and develops a story. In addition, the potential of the low-cost zine format as an example of a more expensive book is examined and the type of cultural distribution and the capitalist program are questioned. It questions the production and premiumization of things with a broader cultural meaning and the limitations and filters that create them. Can the zine be used as a format in which more people get a basic insight in connection with more expensive publications?

LogoArchive's iconic brochure is interpreted as a bright yellow folder, containing examples of the letters that were created by designers such as Félix Beltrán, Woody Pirtle and Rolf Harder in 1991 as symbols. These offer contextual richness. The small details include the redesign of the "Famous Animal Logos" form by Rolf Harder for his submission to Letters As Symbols, the provocation to discover the color values of Félix Beltrán, and the peculiarities of the handwriting of each designer. These are printed on glossy paper and stand out from the uncoated surface of the LogoArchive brochure. These are summarized in a quarter-sized sheet, which in its graphic language refers to the material nature of the submission forms of the past and is now being replaced by the online form. This transition from print to digital and its effects are dealt with in a short text on the back of the supplement.

LogoArchive uses the attraction of symbols from the middle of the century to migrate texts to visual culture. These are often short pieces; Never complete suggestions or those that are dogmatic, but are intended to encourage thought. Here, past paper forms provide a counterpoint to the speed and ease with which designers can now send work to publishers, and pose the question of whether there is no filter (filling in and sending out a material form and postage). And the subsequent increase in the volume of work sent by drowning can mean that it may have more value for tomorrow's designers. In other words, if we had to fill out a form when time and postage were incurred, we would be more careful about what we could send in for future publication (and archiving). As a symbol of the middle of the century, the terms cultural mediation and legacy are central themes.