Lifebuoy and MullenLowe Group releases their handwashing track
Lifebuoy believes that H should no longer be for "hat" or "horse" but for "hand wash"
For Global Handwashing Day on Thursday, October 15, MullenLowe Group worked with Lifebuoy, the world's leading sanitary soap brand, to showcase the brand's commitment to hygiene education.
MullenLowe Salt has worked with Lifebuoy for nearly 15 years, during which time it has discovered that their critical hand hygiene change programs reach over a billion people worldwide.
On Global Handwashing Day, Lifebuoy announced the formation of its Hand Hygiene Coalition, in which a growing number of health, education, civil society and academia organizations will work together to help a generation of young people in the UK not only wash their hands on the right one Wise, but at the right time.
MullenLowe Salt and MullenLowe London helped Lifebuoy re-enter the UK market and start the partnership at a time when simple, relevant and practical advice on hand hygiene was required more than ever.
More than 400 schools and 120,000+ students across the UK attended Lifebuoy's virtual hand hygiene gathering hosted by TV-NHS Dr. Ranj for Global Handwashing Day. The assembly contains a hand wash film from MullenLowe LondonGive a step-by-step demonstration to motivate children and get them to wash their hands properly.
Lowe Lintas Mumbai and MullenLowe Singapore Creation and implementation of “H for Handwashing”, an initiative to accelerate the change in hand washing behavior among children in key markets in South Asia, Southeast Asia, Africa, South Africa, India, Pakistan and Bangladesh.
The campaign involved the co-creation of programs with experts in education, health, humanitarian aid and behavior change, including the Global Handwashing Partnership. It went live in print and on social media to encourage the hand washing habits of children from a young age by fundamentally yet simply changing the way they are taught the letters of the alphabet.
While A stands for apple and B for ball, etc., Lifebuoy believes that H should no longer stand for "hat" or "horse" but for "hand wash". The creative for the campaign was carried out by Lowe Lintas Mumbai and MullenLowe Singapore, while MullenLowe Salt Singapore and Weber Shandwick Singapore were responsible for PR.
