Libresse launches its first ever board recreation with “Know Your V” marketing campaign
Libresse Malaysia, a feminine hygiene and health company, has launched its Know Your V campaign to encourage women and provide knowledge and facts about their health in the V-Zone. Her goal is to empower women to get to know their V-zones and to fall in love with the most intimate part of themselves.
The "Know Your V" libress campaign started with a 60-second spot in which Malaysian women dared to get to know their V-zones. In a recent survey by Libresse, the results showed that 69% of Malaysian women mistakenly identified a diagram of a woman's reproductive system. While many others were unsure of what the vulva is for a vagina. In addition, topics related to vagina were considered taboo in Malaysian culture.
To provide credible information about the vagina, Libresse has a partnership with Dr. Patricia Lim Su-Lyn, a consultant obstetrician and gynecologist, closed. While many have mistakenly identified the outer and / or entire female genitalia as a "vagina", the vagina only refers to the muscular, elastic canal that extends from the cervix to the vulva. Libresse also encourages women who are 21 years old or who have been sexually active to take their annual trips to a professional gynecologist.
In order to encourage women to talk about their V-zones, the Libresse campaign "Know Your V" has developed an interactive board game called "The V Game" to break through the glass ceiling around the subject of V-zones. The V-Game is designed to trigger V-Zone conversations between women of all ages by having each participant play a role in everyday situations that women face, from dealing with their monthly period to talking about the health of the V-Zone .
The Libresse V game is designed to guide players, offer solutions and provide facts about how women can take care of their sensitive V zones and love themselves. The board game is given away via social media, schools and in the shop.