LG Signature companions with luxurious Italian way of life model Molteni&C
The partnership between LG and Molteni & C shows the art of luxury living, timeless aesthetics and advanced technology
LG Electronics and premium Italian designer furniture and lifestyle brand Molteni & amp; C S.P.A. work together on behalf of the exclusive LG Signature brand on various joint projects, exhibitions and consumer events.
The alliance offers consumers the opportunity to experience the sophistication and convenience of luxury living by demonstrating the craftsmanship of Molteni & C and the technology and design leadership of LG Signature.
The collaboration begins with the integration of LG Signature OLED 8K televisions into key Molteni properties around the world, including the Molteni Museum in Giussano outside Milan, Italy, the new Molteni & C flagship store in Paris, France, as well as in Molteni & C branches in Europe and North America by the end of this year.
The Molteni Group was founded by Angelo Molteni in 1934 and quickly gained a reputation for exquisitely crafted, high quality furniture – a reputation that has grown stronger over the years. The respected brand has since found new audiences as the timeless appeal and effortless elegance of the brand's gorgeous collections resonate with design-conscious millennials worldwide.
Molteni & C's The Art of Living philosophy is closely related to LG Signature's belief in The Art of Essence, as both the pursuit of stylish, functional design and the use of the latest technologies and techniques make these two premium brands continue to unite.
"Working with Molteni & C, a company that shares our vision and is guided by our core values, is a win-win situation for everyone, especially for discerning consumers who value the beautiful aspects of life," said Kim Jin- hong, head of LG Electronics. Global Marketing Center. "Through this joint effort, we want to show how a more luxurious, refined living space can be created by combining the latest technologies with beautiful, modern aesthetics."
"By working with LG Signature, we look forward to providing consumers with an experience that demonstrates the immeasurable value of good design," said Giulia Molteni, Marketing and Communications Director at Molteni Group. "With our furniture and LG Signature products, it is possible to create a living environment in which beauty, innovation and functionality exist in perfect harmony."