LEGO Group appoints Atul Bhardwaj as its Government Vice President
Bhardwaj will be responsible for the LEGO Group's digital and technology teams and oversee further digital transformation to support long-term growth
The LEGO Group announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.
Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Before Bhardwaj took over this role in 2018, he was Chief Information Officer at Tesco PLC.
Before that he was a partner at the management consultancy Accenture. Bhardwaj will be responsible for the Group's digital and technology teams and oversee further digital transformation to support long-term growth.
Niels B Christiansen, CEO of the LEGO Group, said: “We are delighted to welcome Atul to the LEGO Group. As we accelerate our digital transformation, Atul's global experience, proven track record and expertise driving change will be invaluable. He brings decades of digital transformation experience with some of the world's best-known brands. "
Atul Bhardwaj said: “As a father of three children who love to build, I see firsthand the power of learning through play. The ambition to make this accessible to more children around the world is inspiring and I am honored to be part of this journey. I look forward to working with the team to unlock the potential of technology and data and help the LEGO Group inspire even more builders of tomorrow, now and for generations to come. "
Bhardwaj holds a Bachelor of Electrical Engineering from the University of Nottingham in the UK.
