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Lead the change with Digital, Advertising & Promoting Information, ET BrandEquity

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DigiPlus logoThe pandemic has prompted a massive shift in consumers’ behavior and habits as they are increasingly shifting to digital mediums. From boomers to Gen Z, people of all age groups are leveraging digital mediums- be it for shopping, essentials, fitness, entertainment, or education.

Consumers are increasingly preferring to interact with brands via digital mediums as it increases their confidence in the brand. In fact, there have been more technological advancements in the digital domain in the last 3 years than over the whole of the 25 before that.

Given the changing dynamics of the industries and consumer trends, brands and marketers also had to jump on the digital transformation bandwagon or run the risk of being left behind. With a swift pivot from offline to online, brands are focusing on building their online presence and establishing a connection with their customers.

From nudging consumers along their purchase journey, customer acquisition, customer support to brand-building exercises, digital channels can do it all; that too with less budget and more transparency. That is why digital has become the new favorite channel for marketers.

Further, CMO’s are increasingly shifting their advertising dollars to digital channels. With this ever-growing trust, the spending on the digital medium has grown rapidly from 20% in 2019 to 29.4% in 2021 and is expected to reach 32.7% by the end of 2022. In fact, in 2021, digital ad spend has crossed the traditional ad spend, accounting for more than half of the global ad spend, ie digital was 64.4% of global ad spend in 2021.

ETBrandEquity has been working on this domain for a long time and is organizing the 3rd edition of the DigiPlus Conclave, a virtual summit on 23rd March 2022, which will focus on the latest developments in the world of digital marketing and the ever-evolving role of a digital marketer. The summit will also be followed by DigiPlus and Influencer Marketing Awards, to felicitate and celebrate the country’s best digital marketing work, innovation, and talent and recognize India’s growing influence on the global digital marketing industry.

The event will have exciting and insightful keynote sessions by industry stalwarts like Sanjeev Bikhchandani, Founder and Executive Vice Chairman, Info Edge; Vineeta Singh, CEO and Co-Founder, SUGAR Cosmetics; Kapil Bose, Global Brand Director, Lysol, Reckitt and Nikhil Pandit, Global Marketing Director- Jordan Brand(Membership and Gaming), Nike.

The summit will witness multiple sessions including keynotes, panel discussions, fireside chats, and standalone sessions covering multiple facets like the relevance of data, rise in influencer marketing, future trends of digital marketing, and many other subjects.

The event will see a wide variety of speakers from some of the renowned brands such as Nike, Meesho, Rage Coffee, Udemy, Info Edge, Dominos, SUGAR Cosmetics, Reckitt, Licious, Big Basket, Swiggy, L’Oreal, Noise, Bata , Bewakoof.com, TATA 1mg, Upstox, Maruti Suzuki, Dr. Reddy’s, Flipkart, Kotak Mahindra, and many more.
Some of the key speakers are Pawan Sarda, Group CMO- Digital, Marketing and e-commerce head, Future group; Anand Narang, VP Marketing and Customer Experience, Bata; Sumeet Singh, Group Chief Marketing Officer, Naukri.com; Peeyush Bachlaus, AVP, Marketing, Aditya Birla Group; Deepak Oram, Head- Marketing Technology and Automation, HDFC Bank; Sandeep Anand, EVP and Chief Marketing Officer, Dominos; Prajakta Kohli, Content Creator, Mostlysane; Vishal Chinchankar, CEO, Madison Media; Gaurav Anand, Chief Digital and Marketing Officer, L’Oreal India; Srinivas B Vijayaraghavan, VP Marketing, Gupshup; Gokuldas K, General Manager- Marketing (Digital Marketer, Acquisition and Growth), Swiggy; Darshana Shah, Marketing and Digital Business Innovation, Aditya Birla Capital; Amit Yadav, Country Manager, South Aisa, PubMatic; Arun Jayaraman, Head of Marketing- Loyalty, Site Merchandising and Partnerships, Big Basket; Vijay Iyer, Director- Ad Sales, Amazon ads; Amit Verma, Head of Marketing and Growth, Rapido; Chirag Taneja, Co-Founder and CEO, GoKwik; Esha Nagar, Managing Director, Nepal; Vakul Agarwal, Vice President- Growth, Licious; Ravi Sundararajan, Chief Operating Officer, Gupshup; Preeti Vyas, President and CEO, Amar Chitra Katha; Shekhar Deo, Head of Product- Personalization, Martech and Communications, Udemy; Dheeraj Sinha, CEO and Chief Strategy Officer- South Asia, Leo Burnett; Ishan Jindal, Founder and CEO, Wobb; Utsav Malhotra, COO, Noise; Chhaya Sivakumar, Sr. Product Marketing Manager, Branch; Rupali Krishna, Director Head Digital OmniChannel MarTech- Digital Transformation, Marketing CoE, Dr. Reddy’s; Bharat Sethi, Founder, Rage Coffee; Shashank Srivastava, Executive Director, Maruti Suzuki; Rohit Verma, CEO, TorcAI; Kunal Bhardwaj, Senior Director – Marketing, Upstox; Pradeep Nidamarthi, Vice President and Head of Digital, SBI Mutual Funds; Ankit Desai, Head- Media and Digital Marketing (India and Global Center of Excellence), Marico; Lalit Bhagia, Senior Expert, Mckinsey; Prabhkiran Singh, CEO and Co-Founder, Bewakoof.com; Elizabeth Venkataraman, Joint President- Consumer, Commercial and Wealth Marketing, Kotak Mahindra Bank; Lucky Saini, VP and Head of Brand Marketing, Meesho; Mahip Diwedi, Head Mobile Marketing, Partnership’s and SEO Growth, Flipkart; Priyang Agarwal, Director- Marketing and Growth, TATA 1mg; Siddharth Dabhade, MD, India, SAARC & China. MiQ; Prabhvir Samhey, Senior Director India and South East Asia, Samsung Ads and Rajat Kohli, Senior Consultant- Customer Intelligence, SAS.

This summit will be a great experience for the audiences as well as the industry who stand to interact and learn from the experts of the Digital Marketing domain and grow with it.

The third edition of ET BrandEquity DigiPlus Conclave has been very well supported by the industry with Gupshup as Presenting Partner, GoKwik as Co-Powered by Partner, SaS as Gold Partner, TorcAI and PubMatic as Associate Partners, MiQ and Branch as Co-Partners, and VConfex as Event Tech Partner.

You can register here for the summit.

https://brandequity.economictimes.indiatimes.com/microsite/digiplus?ag=cr1