Lay’s companions The Voice and John Legend to debut group of flavours
Lay & # 39; s partner with NBC's "The Voice" and trainer John Legend debut with a team of flavors that are sure to make the chairs turn
Lay's, a potato chip brand, has just partnered with NBCsThe voiceAnd coach John Legend debuts a number of fun new flavors and gives fans the opportunity to watch the show live.
When fans visit Season 18 of The Voice this spring to discover the latest talent on stage, they'll also discover a selection of delicious new Lay chip flavors.
Lay & # 39; s Cheddar Jalapeño, Poppables Sea Salt & Vinegar and Kettle Cooked Flamin & # 39; Hot Flavors came to Team Lay & # 39; s earlier this year – and to celebrate the brand's partnership with "The Voice", too Crispy Taco and Wavy Fried Green reintroduced tomato chip flavors that will be available for a limited time.
Together with John Legend, the brand invites fans to register to win exclusive prizes, including a trip to a live recording of “The Voice” in Los Angeles.
From March 2nd to April 17th, fans can visit their dedicated website to answer a weekly trivia question related to the weekly episode of "The Voice," an on-pack code from the participating Lay & Bags. # 39; s and learn more ways to participate in a chance to win.
John Legend said in a statement that he is thrilled to be working with Lay to bring these fun new flavors to market and give The Voice fans the chance to enjoy the live show.
Lay's partner brand, Walkers, was a three-time winner of the World Branding Awards in London.
The label was founded in Leicester, England in 1948 by Henry Walker and taken over in 1989 by Lay & # 39; s owner Frito-Lay, a division of PepsiCo.
Walkers is best known for making potato chips and other non-potato based snacks. They hold 56 percent of the UK chip market. The Walkers site in Leicester is the largest crispy production facility in the world and produces over 11 million bags of chips a day with around 800 tons of potatoes