Knowledgeable Insights | B2B’s Large Bets In 2020

Expert Insights | B2B’s Big Bets In 2020

From AR to VR to marketing technologies and personalization strategies: the toolkit for B2B marketers offers numerous new opportunities to get in touch with B2B buyers.

Find out Which technologies and investment opportunities have become an independent task. To better understand the priorities of B2B companies in 2020, our CMO by Adobe team turned to some B2B experts and asked, "What's your team's big bet in 2020?"

Here's what they said:

We really want to say goodbye to the transformation or digitization of our process and move on to what we call "digital business". For us, this means that we are very aware of our processes and our sales, how we market, how our customers shop with us in order to achieve the best experience, so that we not only digitize something, but actually develop into something as a company , which is much more forward-looking, more aggressive and hopefully more successful.

—Gabie Boko, Global Vice President of Digital, HPE

Over the next 12 to 18 months, we will see many exciting and inspiring developments in AR and VR as prices drop and our understanding of the value of these technologies increases.

– Harry Moseley, CIO, Zoom

Our big bet for customer success in 2020 is to re-introduce the customer experience in the company with a strong focus on improving the onboarding journey and at the same time to promote programmatic customer engagement on a large scale!

– Julie Warburton, VP Customer Success, Adobe EMEA

With increasing pressure on B2B marketers to create personalized, unforgettable experiences, B2B organizations will invest in MarTech stacks in an effort to create their own direct access to the consumer channel. A D2C channel enables them to gather customer insights, create uniform customer profiles and improve the customer experience across all channels.

-Chris Guerra, Co-CEO of Blue Acorn iCi

Put employee experience on par with the IT experience we offer our paying customers, the consolidation of DevOps tools, and new tools for managing SaaS distribution.

– Mark Settle, former CIO, Okta

Open, cloud-based platforms will help create a smarter market for CPG manufacturers and retailers. Trust and transparency, 5G and time to purchase determine success in 2020.

– Arun Ramaswamy, Chief Technology Officer of Nielsen Global Connect

The implementation of a detailed customer announcement in immediate actions leads to a stronger customer orientation 12 to 18 months after boarding.

—Brad Crutchfield, Chief Commercial Officer, 10x Genomics

Would you like to better understand what else is booming in 2020? Read the special end-of-year forecast articles from Adobe, where executives place their biggest assignments in 2020, and the sales technologies that will impact your business the most in 2020.

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