Klarna units the document straight with a brand new interactive marketing campaign
Klara playfully invites British consumers to learn the truth about the brand with Spanish artist Ignasi Monreal
Klarna, a global banking, payment and shopping service, has launched a new campaign in which British consumers are playfully invited to learn the truth about the brand with famous Spanish artist Ignasi Monreal. Known for working with global brands such as Gucci, Fashion and Netflix – Monreal has designed a number of unique works of art.
However, with over 14 million consumers in the UK and 13,000 retail partners, Klarna has been one of the leading shopping services in the UK in recent years. The number of misunderstandings has increased with the brand.
These were created on a variety of topics, from the average age of consumers (33 years) to the distinctive pink branding that stands out from the traditional older banks in a blue sea. In the spirit of the brand, Klarna is now courageously and apologetically dealing with commentators, critics, skeptics and the curious and answering some of the questions about everything from their brand to the average age to the company name.
To find out the truth, Klarna partnered with Ignasi Monreal, who is known for her work with Gucci, Vogue, and Netflix. Ignasi is a renowned contemporary artist commissioned to create a series of seven works of art – each based on a misunderstanding seen online or in the media. The paintings that Ignasi digitally designed in his studio in Rome are a mix of classic and modern for a 21st century renaissance feel.
Klarna invites consumers to step into the Mythical World online, where they can play a Mythbuster challenge or visit the murals in cities across the UK (London, Manchester, Liverpool and Birmingham).
Consumers can play the “Mythbuster Challenge” by visiting the online digital gallery or visiting the murals in their city (where they can scan the QR code inside the painting and automatically bring them to the game).
Entering the digital gallery allows the user to immerse themselves in the images, with each work of art having a unique game to discover objects hidden in the image of the painting. Prizes will be awarded for completing the game, ranging from a weekend stay at Claridges to a £ 10,000 donation to the hygiene poverty charity Beauty Banks on behalf of the winner.
“At Klarna, we do things differently, and sometimes that means tackling bold issues with courage. We invite everyone to discover the truth about our brand through a series of incredible paintings and an online game by famous artist Ignasi Monreal, ”commented David Sandstrom, Chief Marketing Officer.
“Just because our brand is pink do we add an extra“ O ”to consumers in Smoooth and Market. We’re no less serious about the real world problems we solve and we aim to deliver and pay for our 14 million UK consumers the best way to shop, bank, and deliver. “
