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Klarna companions Tan France in its newest ‘Garments love all’ marketing campaign

Klarna partners Tan France in its latest 'Clothes love all' campaign

Klarna's campaign explores the idea that prejudice within the industry comes from people, not clothes, and advocates a world where people are inspired to be more like clothes because clothes don't judge anyone – “clothes love all".

Klarna, the worldwide payment and shopping service, recently announced the launch of a new "Clothes love all" campaign featuring celebrity designer, TV personality and stylist Tan France.

Klarna recognizes that prejudice and discrimination are still an issue in the fashion industry and encourages consumers to reconsider their views on fashion from the eyes of the clothes themselves. The campaign explores the idea that prejudice within the industry comes from people, not from clothes, and advocates a world where people are inspired to be more like clothes because clothes don't judge anyone – “clothes love everyone”.

Inspired by these challenges, Klarna and celebrity stylist Tan France developed eight principles that advocate a more comprehensive and diverse view of life. The principles at the heart of the campaign develop a philosophy that, if lived, would make the world a better place. They discuss important issues such as respect, gender identity, race, sexuality and disability.

Speaking of the partnership, Tan France said: "I am very excited to be working with Klarna on their new campaign. The philosophy is incredibly important as diversity in fashion shouldn't put shoppers off, but the majority should feel more involved. The fashion industry has a long way to go so that diversity is not just lip service. I think it's great that you at Klarna use their platform to reinforce these important messages. "

"At Klarna, we believe in challenging the status quo, be it through the design of our products, our brand (the only pink in a sea of ​​blue) or by challenging ourselves and our partners to embrace diversity," commented David Sandstrom, Chief Marketing Officer at Klarna.

“We want to encourage people to embrace differences. We grow by thinking about different perspectives and questioning our own thinking. We're excited to be working with Tan on our latest campaign, which shows that age, gender, skin color, height, shape or sexuality doesn't matter. Fashion is for everyone and we look forward to bringing this to life for our consumers in the Klarna app. "

Using the new wish list in the Klarna app, Klarna has created a number of curated wish lists that celebrate diversity in the app, including Tan France who shares his own style options and personal wish list that can be purchased in full by app users.

Klarna encourages customers to create their own wish lists, save the items they love, and share their inspiration for the chance to win all of the content. Wishlist can contain items from any retailer in the UK and can either be kept for personal use or shared with friends and family.