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Kinnect wins digital media mandate for Too Yumm!The snack brand Too Yumm! Kinnect awarded her mandate for digital media from Guiltfree Industries. The account was won after a pitch with several agencies.

Through this partnership, Too Yumm! wants to use the digital to grow and promote its brand presence. To fuel that growth and increase consumer affinity, Kinnect will manage the brand’s requirements for social media marketing, online reputation management, and influencer outreach. In addition, Kinnect will be responsible for developing and deploying a robust strategy for running campaigns across digital channels.

Rajeev Khandelwal, CEO of Guiltfree Industries, said, “We look forward to gradually changing consumer engagement and conversations with our iconic brand Too Yumm. Consumers today are demanding a meaningful relationship with their brands and digital is the way to do this. With the extensive digital capabilities of the Kinnect team, we look forward to working with them on our journey to building meaningful customer engagement. “

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Rohan Mehta, CEO of Kinnect, added: “We are very excited to be working with such a dynamic brand and at a time when the snack industry is poised for significant growth. This is a great opportunity for us to showcase our strategic thinking and integrated solutions to drive ROI on the brand’s media investments. We establish a unique positioning and tonality for the brand in the digital area and strive to offer their customers truly groundbreaking digital experiences. “