Blog

There are myriad forms of marketing that businesses can choose from, but all of them fall into two categories: traditional marketing and digital marketing. Traditional methods like print, radio, and billboards have been incredibly helpful to customers in the past. A big push for digital marketing, however, has changed the landscape, and this method of finding new customers has been blown up like never before. Kieran O’Brien is the CEO of MediaKits and he knows that digital marketing is the way forward.

Kieran O’Brien has always been aware of the power of digital advertising and marketing. He began his career as the founder of a digital marketing company that helped car dealerships maximize their value and grow their customer base online. “I saw that most companies in this space weren’t really using technology, and I knew they could find more business if they did,” said O’Brien. “When I saw how much their businesses had grown, I became even more of a believer in digital marketing.” 70% of people say they want to get to know products through content rather than traditional advertising. “With digital marketing, we can present products and services in different and unique ways. You can partner with an influencer on Instagram to showcase your clothing brand, or you can create a YouTube video that subtly introduces your product. The sky’s the limit. “Although traditional marketing still has its place, Kieran believes digital marketing is the way forward.” It’s the natural evolution of traditional marketing. People just aren’t that receptive to it anymore. We have to move forward if we want people to be interested in what we need to sell. “Online marketing also enables more innovative approaches.” You can tell your story through a YouTube video, blog or even TikTok. Consumers say they shop regularly with brands they see online, and you can build that success when your business is ready to adapt. “

Kieran O’Brien now has an even deeper connection with digital marketing. One day a friend of his came up to him to put together a media kit that would serve as a virtual calling card for potential customers. He thought that creating these marketing materials would be easy, but soon realized that there was no tool to create them anywhere online. “Ignoring this type of marketing seemed like a huge mistake. Media kits are a great way for influencers, bloggers, and entrepreneurs to show their story and open up to new investors. I knew it had to be easier to make one. “This led him to create media kits that didn’t hit the market until February 2021. With it, you can create an attractive kit that will show you off to the world. The easy-to-use tool also pulls in real-time data like number of followers, songs downloaded and other important information that could attract potential advertisers or sponsors.

If you don’t know how to get new investors and customers for your company as quickly as possible, digital marketing is the way of the future.