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KFC and Havas Costa Rica helps to protect an historical artwork kind

KFC and Havas Costa Rica helps to preserve an ancient art form

The KFC buckets celebrate the art of ancestors for the July anniversary of the annexation of the Guanacaste Province to Costa Rica almost 200 years ago

Has Costa Rica and fast food companies, KFC have created a special edition of their buckets in the hope of preserving an ancient art form and helping the struggling community that kept it alive. To mark the anniversary of the annexation of the Guanacaste Province to Costa Rica almost 200 years ago in July, the agency created a special collection of KFC buckets that celebrate the art of the ancestors.

With this area a 5000 year old tradition arose, an art form from the pre-Columbian times that is still alive today thanks to the artisans of the Guaitil community in Guanacaste. Tourism is their only income and the pandemic has put their cultural heritage at risk.

“In Costa Rica, tourism is the income of many communities, so we wanted to help KFC,” said Carlos Álvares, KFC Brand Manager.

“In our search for the perfect way to help, we found a certain similarity between some of the artwork from this community and the famous KFC Bucket. That is why we have decided to join forces and celebrate them. “

The KFC Celebrate Original Collection is an edition of 45 annexation buckets made by Guaitilian artisans using the traditional Chorotega technique (indigenous Costa Rican culture) that has been passed on from generation to generation.

The number of buckets equals the 45 KFC restaurants across the country, most of which are on display to help bring community art to life. Eventually, the fast food company will hold a public auction to help fund the Guaitil community.

The auction will take place on July 19th, 20th and 21st at 7:00 PM GMT-6 via streaming on KFC’s social media.