Kantar acquires Professionals of London to develop digital consultancy providing
Mavens optimize the performance of digital environments, SEO, search and content strategies
Mavens Team complements the offer within Cantar Analytics practice that combines Kantar's unique understanding of people with artificial and human intelligence to give companies the confidence to make bold and complex decisions.
Kantar is the first to comment on the acquisition since it was founded WPPRichard Ingleton, Global CEO of Kantar's Insights division, said: “When we became independent, we announced our intention to accelerate our investment strategy. Today's acquisition of Mavens shows this intention and the ambition that we have for our company and our customers. "
“Our analytical practice is an important growth driver for the company as customers turn to us to gain deeper insight into consumers and how they think, feel and act to drive the growth of their business. Mavens' analytics consulting functions in particular are unique in their ability to combine data literacy, marketing strategy, commercial know-how and technical delivery to offer solutions from strategy to implementation. "
About the acquisition, Darren Bhattachary, Co-CEO of Kantar's UK Insights business said: “Mavens brings fantastic and differentiated know-how to Kantar that really complements and strengthens our analytics portfolio. Customers focus on developing a detailed understanding of the impact digital investments and content have. In particular, the addition of its digital advisory functions and service content as well as search analyzes will strengthen our existing analysis portfolio in terms of social and marketing effectiveness. We are now truly unique in providing a holistic view of a brand's ecosystem and can digitally support customers from strategy to activation. "
Daniel Singer, CEO of Mavens, added: “Joining Kantar gives us the opportunity to achieve a scale effect. We know from the work that we like with customers Dove and Philipsthat our intelligent combination of human and artificial intelligence delivers a real return on your marketing investments. Kantar gives us the ability to integrate our AI and analytics capabilities into our world-class analytics team to develop more powerful tools and extend the impact to even more of the world's leading consumer brands. "
CiescoThe London-based industry specialist M&A company specializing in digital, media, marketing and technology was the exclusive advisor to Mavens Limited. Trading conditions have not been announced.