Jif and GIPHY say there’s just one Jif

Jif and GIPHY say there is only one jif - and it is peanut butter

Jif and GIPHY together teach the world the difference between the two words

"If you've ever called a .GIF a Jif, we'll forgive you." That is the word from GIPHY and Jif Peanut Butter Gathering to Resolve Great Debate on GIF Pronunciation, Just in Time for National Peanut Butter Lover Day on March 1st.

Jif, said with a "soft G", is one of America's best peanut butter brands. GIFs marked with a “hard G” are the often shared looping videos that add humor, culture, and entertainment to people's daily conversations (which GIPHY serves 10 billion people a day).

To prove how Jif and GIF differ, the peanut butter brand created a limited number of specially labeled jars – yes, "Gif" on the front – which are now available from Amazon for just under £ 8 as long as they are valid , With a funny label, these collectibles can help fans of the brand spread the word (understood?) That Jif – with a "soft G" – should only be about peanut butter.

"We are working with GIPHY to end this decade-long debate and prove that there is only one jif: it's creamy, delicious peanut butter, not a loop picture that you can send to make friends and family laugh," said Rebecca Scheidler, Vice President Marketing at Jif.

"How to spread the word like Jif on bread – Jif is peanut butter, GIFs are animations!"

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“At GIPHY we know that there is only one jif and that it is peanut butter. If you search for all GIFs, there is only one GIPHY, ”said Alex Chung, founder and CEO of GIPHY.

“If you are a soft G, please visit If you're a tough G, thank you, we know you're right. Whether you like your Gs hard or soft, let's all have fun and unite peanut butter by saying GIF and eating Jif. "

While the brand and GIPHY agree, the fun lies in the debate that has been going on since the GIF first appeared in 1987. even a former US president weighed in.

To help passionate fans on both sides of the fence share their views in the big #JifvsGif debate, GIPHY has a suite of .gif files “Jif vs. GIF ”created on a special website.