Jennifer Aniston introduces: LolaVie | World Branding Discussion board
Jennifer Aniston, a popular actress, producer and euntropenaurin, has launched the first product from her new beauty and skin care brand LolaVie. Beauty is a tough market where there are other famous beauty rivals. The brand’s website explains Aniston’s love for science and her vision for the company.
“LolaVie should combine the best of science and nature. With this brand she wants to prove that you don’t have to sacrifice one for the other. ”- LolaVie website.
The road to success is not always obvious, especially in the world of beauty and skin care where competition is fierce Jill Manoff, Editor-in-chief of the beauty website Glossy. “Aniston’s biggest challenge will be credibility. She has access to the greatest dermatologists, cosmetic doctors. Your skin is not the result of some over-the-counter products. ”Manoff says Aniston would benefit from an association with a dermatologist. “Selling yourself as an expert would be a challenge.”
What was the first release?
Now that sources say the brand’s primary goal is to sell skin care products, the first product on sale is actually not a skin care product. Aniston launched a “Glossing Detangler” as the first LolaVie product.
Although this product has nothing to do with skin care, the world knows and loves Aniston not only for her acting skills, but also for her hair. Perhaps the launch of this product will encourage their huge fan base to be more intrigued by the brand at first. But that doesn’t seem like the only thing she’s doing right.
The Glossing Detangler should be 99% naturally obtained, vegan, cruelty-free, color-safe and suitable for all hair types. In addition, the product has been formulated without silicones, sulfates (SLS / SLES), parabens, gluten and phthalates. It seems that at this moment
Is it for the fans?
At first, fans buy just as much into the celebrity brand as the products themselves. “Fans of Hailey Bieber, who is in her early 20s, are more interested in Hailey and her status as a ‘cool girl’ than in the effectiveness of the products,” says Allison McNamara, founder of the beauty company Mara.
Credibility in the beauty world comes from independent (often referred to as “honest”) product reviews online and social media engagement, says Manoff, and celebrities need to make sure they are establishing fans of the brand, not fans of themselves.
Aniston’s fan base, says McNamara, “is older than Bieber’s, which makes it even more difficult because their products need to work. Women over 40 know good skin care and know when it works – and when it doesn’t. ”She says that they are looking for“ products that visibly improve skin problems such as wrinkles, sagging and aging ”.
However, Aniston got one thing right before the start. “Brands that don’t name themselves after celebrity have more stamina,” says McNamara. The challenge is to get LolaVie known separately from Aniston’s celebrity. “When it comes to longevity, time will tell.” – Guardian