JanSport launches Unpack That Problem marketing campaign

JanSport starts the Unpack That Challenge campaign

JanSport announced plans to donate 10,000 backpacks world Central kitchen, a non-profit organization dedicated to creating intelligent solutions to hunger and poverty in response to the COVID-19 pandemic. With this donation, World Central Kitchen will use the packaging as a container for delivering much-needed food to students in Oakland, California and Los Angeles, California.

“The COVID-19 pandemic has forced thousands of schools and universities to close. For some students, this means that access to daily eating and eating plans is blocked, ”said Monica Rigali, Senior Director Marketing at JanSport. “By partnering with World Central Kitchen, JanSport can help those in need to get groceries and supplies. We have always been there for students and want to be by their side in this uncertain time. "

JanSport is working with this donation JUV consultation, a youth-oriented think tank run by Gen Z members to launch the #UnpackThatChallenge Tick ​​tack for displaced students to spread a hopeful message while adapting to their new normal.

To participate, grab your backpack to the left of the frame. Then pull out your unique things for the school day, be it a laptop, textbooks or something from the packaging. Hand in your backpack on the left and then add #UnpackThatChallenge to your label.
Finally, pair your video with Greyson Chance's "Seasons Nineteen" on TikTok.

The challenge encourages duets from other participants' videos to build connections while giving something back to other needy students through World Central Kitchen.

"We were pleased to work with JanSport to better understand what Gen Z is going through in this challenging time," said Ziad Ahmed, CEO and co-founder of JUV Consulting. "JanSport is such an iconic brand and we were thrilled to be working with them to help students cope with their new school from home."