Jamie Redknapp joins Group Skechers
The former English football professional and broadcaster appears in the campaign for Skechers Men & # 39; s Footwear
Focus on growing business in the UK and other European markets Skechers, a lifestyle and performance footwear company, has teamed up with Jamie Redknapp to appear in his men's lifestyle campaigns this spring. The well-known retired English footballer, the current Sky Sports broadcaster and now Skechers ambassador, will be the first lifestyle collection to be signed by the global shoe brand specifically for Europe.
"I am very happy to join the Skechers team because I like how the brand combines comfort with style," said Jamie Redknapp. “The range includes options that are tailored to the needs of every man: going out, working, traveling, relaxing at home and even the golf course. Since I am always on the move, it fits together perfectly. I look forward to shooting the campaign and sharing it in the spring! "
"What could be nicer than starting a new decade with a national football legend," added Peter Youell, Skechers' general manager in the UK. “Jamie Redknapp is known for his effortless style and significant role in sports across the country, from soccer fields to sky sports. We believe the fans of Jamie Skechers are fans. That makes him perfect to launch our Skechers lifestyle marketing campaigns for our men's category. "
"The UK is one of our leading global markets and Europe is one of our best performing regions," said David Weinberg, Skechers' chief operating officer. "Creating a campaign with Jamie Redknapp is a wise investment in the growth of men's business in this key market. We expect it to generate excitement and interest in our collections in the UK and key markets across the continent."
As a tech-savvy and creative midfielder, Jamie started his career at A.F.C. Bournemouth played for Southampton, Liverpool and Tottenham Hotspur and was captain of the latter two. His eleven years in Liverpool were the most memorable when he played more than 237 league games for the club, including winning the 1995 Football League Cup final. In 2004, Jamie secured a place as a studio expert at the BBC and during the European Championship has been one of Sky Sports' key experts and a regular columnist for the Daily Mail since retiring in 2005. Jamie has also been involved in TV projects such as the BAFTA two-time sports panel show A League of Their Own – she's in the 15th series and has three road trip spin-offs in the U.S. and Europe.
Skechers has long worked with athletes to represent its men's collections. The company's current list of supporters includes Clayton Kershaw, Tony Romo, Howie Long and Sugar Ray Leonard, and Scotland's Colin Montgomerie, who wears Skechers GO GOLF shoes on tour. And many icons have been part of past campaigns, including baseball stars like the Legend of Los Angeles, Tommy Lasorda, Pete Rose, Mariano Rivera, Ozzie Smith and David Ortiz, as well as athletes Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar and Rick Fox , Wayne Gretzky and Joe Montana.
The range of men's sports and lifestyle shoes from Skechers is available in Skechers retail stores, online at skechers.com, and in department stores and specialty stores around the world.