Itsu will increase minimal wage | World Branding Discussion board
Itsu grocery chain, along with other brands, has decided to make jobs in the company more lucrative by offering its employees better pay. The change for Itsu will increase the pay of 1,000 employees in the company’s 72 branches across the UK.
Several companies adjust the benefits for their employees due to a lack of recruits. Forcing many to follow suit in order to keep up with their rivals.
More about Itsu
Itsu is an Asian specialist creating delicious and healthy Asian dishes in 72 stores across the UK. They are known for their delicious authentic dishes such as bao ‘rolls, teriyaki chicken, and noodle soups (a few examples among many). Itsu opened its first store in 1997 and its second store just 3 years later. Followed by another 75 over the next 20 years. Stores opened in New York in 2018 and Paris in 2021.
The grocery chain has seen steady growth over its time around the world, but just like most grocery chains and general stores, they are struggling to encourage new recruits after the pandemic.
What about the others
Many companies try to keep employees. Some supermarkets have started offering recruiting perks to encourage new team members.
Ocado, Aldi and Waitrose have all raised their drivers’ wages, and Tesco has offered £ 1,000 entry bonuses. Similar to what was recently announced, Amazon that is also offering its new recruits a £ 1,000 join bonus.
The raise announced by Itsu will bring the starting salary in the chain to a minimum of £ 10.40 an hour.
Julian Metcalfe, Itsu founder, said, “Our team members are the heart of our business and the face of our brand to our customers in business.” “This announcement will only increase the number of people who want to join [Itsu]”Added Metcalfe.
The rest will follow
Based on the influx of companies offering additional benefits to their new hires, we will be sure that there will be more companies if all goes according to plan for these brands. There is always competition for recruits. So if other brands see this initiative going well, why not join us?