Infosys Information: Infosys completes acquisition of digital advertising and marketing agency Oddity
Bangalore: Infosys announced today that it has completed the acquisition of Germany-based digital marketing agency Oddity. This follows the announcement the company made last month..
The acquisition further strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients, and help them navigate their digital transformation journey, according to an exchange filing.
“Oddity brings to Infosys a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services as well as its metaverse-ready set-up across Europe,” the company’s statement said.
Oddity will become part of another Infosys marketing firm Wongdoody and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.
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