Incorta Eclipses High Cloud Distributors in 2021 Enterprise Intelligence Market Research by Dresner Advisory

SAN MATEO, California – (BUSINESS WIRE) – Incorta, the only unified data analytics platform based on Direct Data Mapping ™, today announced the results and results of its debut in Dresner Advisory’s Wisdom of the Crowds® Business Intelligence (BI) Market Study 2021. In the report, which is available for free download here, Incorta outperforms the total sample of 26 software vendors, ranks 78% of the most important evaluation metrics above average and receives a perfect “recommendation”. In addition, the study highlights Incorta as the overall leader in customer experience and vendor credibility, with top five placements in the vendor’s “Trust” and “Sales and Service” categories, beating Amazon, Google, Microsoft, Microstrategy, Qlik and Tableau .

“We focus on providing our customers with a unified data analysis platform that greatly simplifies the historical approach of multiple providers to help them unlock the potential of all their data at the smallest level quickly and easily. Being named a leader in customer experience and supplier credibility shows that we meet our customers’ needs and that they value our product and their experience with it, ”said Scott Jones, CEO of Incorta. “We feel particularly honored by the perfect recommendation value, which means that 100% of our customers surveyed in the report would recommend Incorta. In addition, it shows that people are ready to embark on a new path in order to be successful with data analytics. ”

Incorta’s inclusion in the 2021 Business Intelligence Market Study builds on its dominant presence in Dresner Advisory’s 2020 Analytic Data Infrastructure (ADI) Market Study. In both reports, Incorta outperforms big box cloud providers Amazon, Google, and Microsoft – the only other companies appearing in both market studies – suggesting a growing market preference for unified data analytics platforms that deliver end-to-end experiences .

Incorta is a unified data analytics platform that enables organizations to ingest, enrich, analyze, and act on business data with unmatched speed, simplicity, and insight. Thanks to Direct Data Mapping ™, Incorta can prepare tens of billions of rows of data from multiple source databases for analysis within minutes. Designed for power users and newbies alike, the platform provides simple yet powerful tools for individuals and teams to freely explore, enrich, and innovate data.

“In the first year of inclusion in our flagship report, Incorta performed above the overall sample and was best in class for post-sale follow-up,” said Howard Dresner, founder and chief research officer, Dresner Advisory Services. “We congratulate Incorta on being named overall leader in both the customer experience and supplier credibility models and on achieving a top rating.”

The Wisdom of the Crowds® Business Intelligence Market Study is valued for its in-depth assessment of the ever-evolving BI market and its ability to highlight trends, discuss results, and analyze vendor performance. The report surveyed end-users from companies around the world, representing a variety of jobs, company sizes and industries. The ratings take into account several factors including: value for money, quality and usefulness of the product, quality of technical support, quality and value of advisory services, sales and acquisition experience, referrals, and integrity.

To learn more about Incorta’s results in the report, a free version is available for download at

About Incorta

Incorta is the only unified data analysis platform based on Direct Data Mapping ™. The platform was specifically designed to help companies stay one step ahead of the ever-increasing speed, volume and complexity of modern corporate data. The platform offers unmatched speed and transparency. Incorta is based on open standards and integrates with cloud-friendly tools and platforms, making it easy to consolidate data in the cloud and gain meaningful insights. By continuously making each data source available for analysis, the platform helps executives, business teams and data scientists make more accurate, timely and transparent decisions with faster access to larger data sets. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures and Sorenson Capital, Incorta conducts research for some of the world’s most valuable brands, including Broadcom, Credit Suisse and Shutterfly. To learn more and to try it out for yourself, visit

About Dresner Advisory Services

Dresner Advisory Services was founded by Howard Dresner, an independent analyst, author, lecturer and management consultant. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for business intelligence (BI) and related areas.