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ARMONK, NY, Oct 19, 2021 / PRNewswire / – IBM (NYSE: IBM) today announced plans to acquire Adobe Workfront consulting unit and assets from Rego Consulting Corporation to advance its hybrid cloud and AI strategy. Building on the strategic partnership between IBM and Adobe, the consultancy specializes in advising on work management software for corporate customers.

IBM has invested aggressively to strengthen its hybrid cloud and AI strategy and capabilities, including a strong focus on acquiring high quality consulting services such as Rego’s Adobe Workfront business. The acquisition of Rego’s Adobe Workfront business is the 17th overall acquisition for IBM – and the ninth acquisition in the cloud and AI services sector – since Arvind Krishna took over as IBM CEO in April 2020.

“The reinvention with cloud and AI is happening at an unprecedented scale and pace, and corporate marketing is no exception,” said Mark Foster, Senior Vice President, IBM Consulting: “The ongoing investments IBM is making in advisory services through acquisitions like this one solidify IBM as the partner of choice for customers to turn to for their digital business transformation.”

With this acquisition, IBM expands its broad range of Adobe services to meet growing customer demands for experience-driven business transformation with the support of intelligent workflows. Employees at all levels are expected to work faster and smarter with improved visibility, speed, and quality in the face of unpredictable challenges. Adobe Workfront accelerates digital work by breaking down silos and improving efficiency, quality, and control of the entire work management lifecycle.

As a Leading Adobe Workfront Partner, Rego has been named Adobe Workfront Partner of the Year for the past two years and has achieved Adobe Workfront Specialization. The Rego team acquired by IBM has extensive experience and expertise in end-to-end workfront services, from strategy formulation to implementation for management and support for Fortune 500 companies.

“IBM and Adobe have had a strategic partnership for over 20 years and business marketers are working with us to drive digital transformation,” said Tony Sanders, Senior Director, Americas Partner Sales at Adobe. “With today’s announcement, IBM gains even deeper know-how in marketing and consulting capabilities in the rapidly growing area of ​​work management.”

Upon completion of the transaction, Rego’s Adobe Workfront business will become part of the rapidly growing Adobe practice of IBM iX, IBM Consulting’s client and experience transformation group. IBM iX provides integrated consulting services to help clients develop marketing, sales and service functions that drive their digital transformation across the customer lifecycle. This acquisition will strengthen IBM iX’s ability to not only help customers develop and deliver personalized customer experiences powered by Adobe Experience Cloud, Creative Cloud and Document Cloud, but also to transform their marketing operations to support those experiences, strategy and Delivering connecting, integrating people and data across the enterprise on one collaborative platform.

“Labor management is an important and often overlooked part of the vision of delivering high-impact customer experiences,” said Dan Greer, President of Rego Consulting. “Our Adobe Workfront Management solutions will find a natural home in IBM iX as they enable the world’s largest companies to manage their digital work transformations.”

Financial details of the transaction were not disclosed. The transaction is subject to customary closing conditions.

About IBM
To learn more about IBM Consulting, please visit: www.ibm.com/consulting

For more information on the partnership and advisory capabilities offered by IBM and Adobe, please visit: www.ibm.com/adobe-partnership

About Rego Consulting
Rego was founded in 2007 and has developed into one of the world’s largest consulting firms for project and portfolio management (PPM), work management and agile. At Rego Consulting, we have guided more than 650 companies through their PPM, work management and agile journeys, including 60% of the Fortune 100 companies and 70% of the Fortune 20 companies. Our seasoned practitioners have also trained over 600,000 end users on topics ranging from poeticbusiness Portfolio Management and Resource Management in Adobe Workfront to Scaled Agile in Rally and much more.

Media contact:
Jeannine Kilbride
IBM External Relationships
[email protected]

SOURCE IBM