Hyper companions with Ask Advertising and marketing to help with Go To Market Methods
Hyper is pleased to announce that they have partnered with Ask Marketing in Australia and New Zealand. Ask Marketing will continue to support Hyper-Founders by providing go-to-market strategies to help them with their pitch, fundraising campaigns and the successful launch of their startup or app.
Sam Cust, Director of Hyper, said: “We are very pleased that our Hyper founders have access to the incredibly competent team at Ask Marketing. Marketing strategy can make the difference between a successful start and a failed start – especially in the app world where nearly 1000 new apps are added to the app store every day! “
“In an early partnership with Ask, Hyper lays the solid foundation for a founder’s success so that they can safely start their go-to-market mission to achieve sustainable success and potential virality. Together it’s a winning combination. “
Tom West and Sasha Reid are the CEOs and co-founders of Hyper. Tom leads the team in the UK and Sasha in Australia. Hyper was founded six years ago. Today the customer portfolio is valued at US $ 400 million and has offices from Sydney and Melbourne to London.
They have helped over 550 founders get their idea off the ground, and in the past two years they have raised more than $ 52 million in capital.
Hyper is home to some of Australia’s biggest tech start-up stories like Shebah, Splend, Kubo, Ride and SocialBase. Hyper’s customer portfolio is valued at $ 400 million.
Hyper has a wonderful ecosystem of well-known partners such as Amazon, AirWallex, Cake Equity and LUNA.
The Hyper Accelerator program helps founders build their idea, test their solution, design a brand, create a proof of concept, create the perfect teaser pitch and fund the product, monetize their business, and then that Build and run businesses.
What is the impact of Ask Marketing on digital marketing and digital marketing education in Australia?
Founded by sisters Alexandra and Stephanie King, Ask Marketing is building exemplary marketing functions by focusing on digital strategies, tools and people.
Before starting Ask Marketing, Ali and Stephanie and their team worked their way up the career ladder from Marketing Assistant to Head of Marketing and CMO.
They have also pioneered Virtual Marketing Management, providing virtual CMOs to SMEs in the Australian market.
The newest line of business, Ask Marketing Academy, is an online training platform that helps aspiring marketers learn, gain professional trust, and bridge the gap between theory and real-world application of digital marketing.
Ali, Co-Founder and CMO Ask Marketing, added, “I am very proud of our strategic partnership with Hyper. There is a clear synergy and a natural match between our companies. We both act as a secret weapon for founders. ”
“Ask’s primary purpose has always been and always is to bring value back to the business through digital marketing strategy, education, and people.”
“We are now able to establish new technology companies for success from the start so they can seek funding and then successfully bring their product to market.”
Ali & Stephanie King have worked with many leading global and local brands, from Reebok, Adidas Group, Lacoste, Beats By Dr. Dre, Ingram Micro to The Right Fit and Michelle Bridges 12WBT.
The sisters have developed over 150 digital marketing strategies for the technology sector.
Stephanie says: “We have already worked with a Hyper founder on their go-to-market strategy and we have found that we have great potential to offer our services to all of their founders to further support the Hyper-Accelerator program. ”
“Ultimately, both of our companies are about building businesses to succeed in the marketplace. Both Hyper and Ask were members of the Club of United Business and have expanded our business offering through their vast network of business leaders. “
Hyper’s mission is to strengthen every idea so that it has the best possible chance of success, regardless of the experience, background, network or skills of the founder.
The Hyper Accelerate program leverages the experience of the Hyper team to provide founders with the most efficient way to start a technology-based business.
Sam Cust, Director of Hyper, summarizes: “The start-up industry is at an exciting time when the entrepreneur is starting out. We’re seeing more Aussies trying to start their own business. ”
“Fostering entrepreneurship has never been more important to Australia’s future. The gathering of organizations like Hyper and Ask who believe in this future is a positive sign that such a purpose is being put into practice. “
Expert tips for digital marketing:
Know your customer personalities and tailor your value proposition to each of them. Once you know who they are, focus on your top 2-3 personas. You can’t be everything to everyone, so don’t try to be.
First, invest in a digital strategy. Without a strategy, you are directionless and have no clear path to achieve your goals or pursue your success.
The tools and the most suitable people carry it out, shaped by the strategy itself.
The actual implementation of the strategy can take the form of a part-time in-house junior marketer, marketing agency, family member or friend with possibly some marketing experience, or even a combination of these options.
Budget for content. Content and storytelling form the backbone of all digital marketing strategies and are a key factor in building your community.
Also, plan for a good rotation of content types – this can be in the form of static images, video, audio, or long written content – pick the types that are most relevant to your brand and product.
Thrive on tests and data. By bringing your startup to market through digital marketing channels and tactics recommended in your strategy, you need to experiment to find out what works and what doesn’t.
Product marketing and digital marketing need to work together and not in separate silos.
When launching a new product, digital marketers need to work in synergy with the product team to ensure that marketing conversion points (be it a login or an app download) and user experience are optimized.
Marketing will always serve to attract relevant users to your product. However, it’s just as important to make sure they have a seamless and easy sign-up or purchase experience.
Sasha Reid, CEO at Hyper, shares his 9 expert tips for startups:
- The biggest things are on the other side of your comfort zone.
- Determination and determination are a startup founder’s greatest asset.
- Make the decision when you are 40% confident of success. When you’re 70% it’s too late.
- People don’t buy their way into something they buy out of something (a problem).
- Prepare to work very, very hard. Success doesn’t just happen overnight.
- You have to love the problem you are solving.
- Networking is an investment in your start-up.
- Find a strong team with whom you can go on the journey.
- Ideas don’t come out completely, they don’t become clear until you work on them. All you have to do is get started!
