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Here are some cold hard facts and figures to give you solid evidence that it is really worth making or viewing some great digital marketing images for your website. They clearly show how important digital marketing images really are for the success of internet marketing:

They clearly show how important digital marketing images really are for the success of internet marketing: 65% of the people are visual learners. You can tell by how many people you see on social media websites browsing the internet. They don’t read, but they “see” things and are attracted to images. They click on your images and when you do a good job they turn from mere readers to buyers. This gives you extra marketing power as you now provide them with something to hold onto and something that may make them buy something. This additional marketing power can be very valuable. So invest in great pictures.

They are inexpensive. Using photos for your digital marketing can save you a lot of money. Not only can you continue your hard work, but you are also using something free. The next time you’re thinking of spending money on something instead of snagging the most expensive item at the mall, it’s time to get an idea of ​​your brand’s latest product. Not only is it cheaper, but it also shows that you really care about your brand. The power of images is amazing when it comes to branding.

They are search engine friendly. People love to search for pictures online. You go to image search and get results. If your company image is available in an image search and you have it on your website, people will find it. Even better, the links in your image tags are search engine friendly too.

They are social media friendly. When you have a business page on Pinterest or a page on Facebook, you are actually creating social media images. The reason is simple – Pinterest and Facebook love content. Every time you post a picture on one of these websites, it is shared and viewed by people from all over the world. Creating infographics and photos on pinterest doubles your marketing power because you can share them with everyone.

They are a no-brainer. Seriously, just think about it. Why wouldn’t you post a picture on something like pinterest? That is exactly what you are promoting! Infographics like this one definitely give your audience what they want – marketing success.

They are SEO friendly. Since they can be found on so many websites (with no images), you are guaranteed to get more backlinks when you click your link. The more backlinks you get, the greater the chance that you will get higher search engine rankings. This means more traffic and more potential customers.

After all, they are easy to reuse. For example, let’s say you’ve created an ideograph about floor plans. You can easily republish it without changing the images (using the same image source). This means that you can use your marketing images again. Remember not to use any copyrighted material without the express permission of the owner. With these benefits of using stock photos in your online marketing efforts, they are definitely high on your must-do list when it comes to social media marketing success.

What if your page doesn’t have any image sources? There is still hope for you. You can still use other people’s content. How about this for an example: if you like the look of a particular website but don’t have enough space to upload a picture of it, you can use some fan pages that already have great content. Or how about you create your own fan page and share some of your favorite pictures with your friends?

By using these social shares, you can also leverage your competitors’ brand without having to use their actual images. For example, if you know that some popular brands like McDonald’s use the image “engine oil” in their social shares, you can create your own image source that uses that as a background. These types of resources are an easy way to get even more backlinks (from your competitors) while having free access to your website and product. But how can you do that with the “non-image source”? The answer is simple …

Use alt tags. If you use images such as infographics, illustrations, or clip art in your digital marketing material, make sure to include your keywords as the second alt tag of your post. This way, you can target both search engine spiders and social shares without having to use images. Alt tags are also a great way to make your posts visually attractive and engaging. Learn more about incorporating images into your digital marketing content strategy today!