How These Graphic Design Tendencies Can Enhance Your Advertising and marketing Technique (infographic) / Digital Info World
Visual elements are a crucial part of any marketing strategy as it can potentially result in you attracting larger numbers of interested viewers and the like. As with anything else in marketing, it is important to make sure that the graphic design philosophy that you implement in the course of your marketing campaign is in line with the latest trends, and we have some of those trends that you can check out below.
The folks at Venngage have created a handy picture to look at if you want to get all the info on graphic design trends that might be relevant to you. With all of that said and now out of the way, the important thing to note is that data visualization seems to be a really big aspect of this type of thing. There is a lot of data the average person needs to analyze, and the scope of that data can be difficult to understand.
Breaking down and visualizing the data so that someone can more easily process it is a very powerful thing and it can pay off for you to incorporate it into your marketing strategy.
Making visuals more inclusive is also a pretty big trend. Even if your images only contain approximations to people, there are ways to make them more representative of ethnic minorities and other genders. This plays very well for the majority of the viewers who are out there right now as they would get a sense of representation in the images they see.
Another trend that has started has to do with fonts. Bigger, bolder fonts are becoming a mainstay in the graphic design world, and you would do well to keep this in mind when designing something for a marketing campaign. The backgrounds have to be similarly bold, and what’s fascinating about it is that serif fonts are making a comeback.
That way, you can put more information in an otherwise limited space and also the font would still be clear even though you put all the information tightly together. Serif fonts also tend to have a bit of a retro feel to them, which can greatly benefit you from many perspectives.
In addition, serif fonts appear more prominent, making them easier to read as users can more easily distinguish between letters and words. This will also make your marketing more accessible to people with visual impairments.
Perhaps the most common visual element that can be perceived out there is the meme. Memes are a really big part of internet culture, and incorporating them into your branding can do a lot for you. However, you should be careful when using memes.
There is nebulous internet language that you should stick to when using memes. If you didn’t stick to this language, your marketing would seem insincere and people would assume that you are simply adopting meme culture to help you achieve your own goals.
Finally, there is the fairly common design trend of using quotes. The quotes must also be written in a serif font, which is supported by lots of colorful graphics. They can be displayed on a picture of the person who said the quote, making it easier for people to understand who said it and why they might have said something like this overall.
Read more: eCommerce trends that give you a glimpse into the future (infographic)