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How Phiture, a cell development consultancy, soared from humble beginnings to trade leaders

BERLIN, July 1, 2021 / PRNewswire / – Award-winning mobile growth consultancy Phiture (pronounced “Feature”) celebrates its 100-employee milestone this month. Founded in 2016 with a vision to lead the way in mobile growth, the company helps international brands grow their app user base and thrive in the mobile space. By helping its customers improve the quality and reach of mobile products, Phiture has a positive impact Berlin Office.

While working as a growth manager, founder Moritz Daan and Andy Carvell noticed an impending change in the wireless industry. With mobile marketing still an emerging field, they started developing new strategies that focus on optimizing the full lifecycle and funnel from awareness and acquisition, engagement and loyalty, to monetization. Their experience laid the foundation for the company and later developed into the Mobile Growth Stack – a renowned, systematic framework for holistic mobile growth that has now become an industry plan.

Less than 5 years later, Phiture is one of the leading app marketing companies. It provides highly specialized services for the world’s most famous brands and is known for its fundamental expertise in app store optimization (the process of increasing visibility and conversion on major mobile marketplaces to drive organic downloads), CRM and loyalty, performance -Marketing and subscription optimization.

Phiture won numerous awards at the 2019 App Growth Awards, including Agency of the Year and Best Customer Loyalty Campaign, and was recognized by The Drum and Braze Torchie Awards for outstanding technological innovation. However, managing director Pablo Penny believes that reaching 100 employees could be the greatest achievement to date, marking a new chapter in his meteoric journey.

“It’s a fantastic milestone and I’m amazed to see how far we’ve come. We have grown organically from 30 to 100 in just a few years, and 50 new Phiturians will join us in 2021 alone. I am inspired by how we managed to build a collaborative, talented and diverse team. Everyone puts their heart and soul into the success of the company and ensures that we offer our customers excellent service. “

Pablo Penny, Managing Director

Industry and customer growth

While Pablo attributes the company’s success to the drive and talent of the Phiture team, the sharp rise in demand for app marketing know-how also plays a role. Sales in the app stores exceeded $ 100 billion in 2020 this value is expected to be around. climb $ 270 billion by 2025, according to the marketing intelligence tool Sensortower.

Despite COVID-19, Phiture’s experts have adapted to the challenges of the dynamic mobile environment and led the company to its most memorable milestone.

“Our customers include many technology and mobile-first companies, and we are increasingly adding global brands and well-known names to our portfolio. The companies we work with are looking for agile, clear, ROI-driven approaches to their business challenges – and our team always meets their needs directly with our own data insights and technical innovations. ”

Phiture’s holistic full-funnel approach starts with user acquisition and works with CRM, loyalty and monetization and has become an industry standard.

“Sharing knowledge and training the teams we work with have always been central to our core values. We are very transparent when working with clients – it is important that they understand our work so that they can internalize the practices and fully understand the implications for their business. “

Phiture attributes much of its success to its talented employees and is happy to be one of the top travel destinations for serious mobile users.

“To us, having fantastic international talent is invaluable. We have representatives from 41 different nations, which has helped us gain a more nuanced understanding of our global brands and apps portfolio.”

Future milestones

When asked what’s next for Phiture, Pablo said the company is eager to build the world’s largest mobile growth consultancy and become the dominant player in the market.

“We want to gain a foothold in key regions and become a truly global consulting company. We are opening offices in Asia, the USA and other major European capitals and will grow to several hundred employees in the coming years. But our number one priority will continue to be to invest in our talent pool to develop the next generation of leaders in the industry and to host the best and brightest. ”

Contact:
DR. Pablo Penny
managing Director
[email protected]
+ 49-30-235935060

Logo – https://mma.prnewswire.com/media/1553884/Phiture_Logo.jpg

SOURCE Phiture GmbH