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How Digital Advertising and marketing Will Change: 17 Predictions for 2020

Benton Crane

Digital marketing knows no changes.

We have to stay up to date if we want to keep up to date with the constant changes in algorithms and regulations – and part of that is positioning ourselves for success.

What will digital marketing look like in 2020?

We had 17 digital marketers telling us what they saw on the horizon so we could all plan accordingly and have a year of engagement, clicks and conversions.

Here are 17 predictions for digital marketing in 2020.

Advertising platforms (with a view to Facebook) will continue to highlight shorter content (of course they want to sell more impressions). However, short form limits your ability to build your brand character, voice, and universe.

We predict that the winning strategy will be to play marketing chess, not checkers. In chess, your pieces have different strengths and weaknesses, while all pieces are the same. Use a mix of short, medium and long content when creating your marketing strategy. Use the content in short form to improve the Facebook algorithms, but don't stop building your brand character, your voice and your universe with content in a longer form.

Logan Fletcher

If you don't post videos on social media, 2020 MUST be the year you start. Otherwise you will be left behind.

In addition, we expect companies to be more visible on social media as they try to develop a strategy that will help them assert themselves against competitors. Videos on social platforms will continue to be the focus of successful strategies.

B2B companies will not only focus on creating videos for LinkedIn, but will also draw attention to IGTV. With updates to the Instagram algorithm, the video published on IGTV is moved to the top of your followers 'feeds and more often found on users' exploration pages. This will result in more video leads, a larger audience and more benefits.

What will we see in 2020? We believe that marketers focus more on customer needs than “marketing needs”. Marketers are starting to answer customers' questions directly and creating campaigns that answer those questions. The only people that are really important are the people who want to use our product or service. The realignment of customer deliveries will be a trend in 2020 that many companies cannot ignore.

Michelle Barnum Smith

The Amazon marketplace is constantly on the move. There are more private label sellers than ever before and the market is becoming even more competitive. To stay in the game, sellers need to be resilient and adaptable.

One of the most important ways of customizing is attitudes to the brand. A brand is not just about showing up with a single product, but also about building a community of passionate buyers. The easiest and best way to get started is to control your own external traffic using chat marketing strategies through ManyChat.

With ManyChat, chat marketing becomes an omni-channel experience. Now sellers can run multichannel campaigns with just one tool and reach their target group as efficiently as possible. With chat marketing, Amazon sellers can definitely seamlessly attract target groups, introduce products and promote products.

Tara Robertson, director of customer marketing at Sprout Social

Tara Robertson

2020 is all about refinement. Brands need to focus not only on who they are, but above all how they differ from competitors and create remarkable experiences for their customers. In the coming year, marketers will focus more on being obsessed with customers by ensuring that every touch point is consistent and deliberate. Offering exceptional customer experiences is no longer a “nice to have” but an expectation – especially when companies try to stand out in their saturated markets.

To this end, there will be a greater need for content and experience that prefers quality over quantity. We live in the age of authentic marketing. The more relevant and reliable your marketing is, the more loyal your audience will be. It's not just about the new platform, advanced AI, or a robust tech stack. Actually, I think the opposite will be the case.

We need to think less about our automation and more about how we can connect with our customers and with each other. As consumers, we expect more personalization than ever, and it is important that marketing and sales teams understand this and the importance of the connection.

Jenna Snavely, Production Content Manager at DigitalMarketer

Jenna Snavely

As a moderator of the DigitalMarketer podcast, I speak to many industry experts. After all my podcast interviews last year, the market trends we've closely watched at DM and my own buying habits – I think the best way to stay up to date (or keep your head start) in 2020 is serial Consumables video its content.

This is a great opportunity to define your brand voice and build an audience, and most importantly … it's a way to deliver too much.

Brands that do hard work get paid.

Nathalie Lussier, founder of AccessAlly

Nathalie Lussier

Less advertising spend, more online campaigns

I expect that in 2020 more and more people will cut the cable and use streaming options for their entertainment. It is estimated that 45 million adults will leave their cable or satellite providers in 2020.

What does that have to do with digital marketing?

This means that more advertisers need to get creative and instead find ways to reach people online when attention turns away from traditional television advertising.

This is both a blessing and a curse: it will create more work for digital agencies, but it will increase the cost of advertising on the hottest platforms like Facebook, YouTube and Google.

Brands may not only invest in pay-per-click advertising, but also increase their content marketing budget to appear on social networks and conversations! Content marketing agencies, pay attention!

Splintering community platforms

For companies who want to expand their communities online (and who doesn't?), There is an increasing need to take over the community space.

For many years, the best place to host a community has been Facebook groups. There's a lot of engagement and growth on Facebook because it's already a habit (or is it an addiction?!).

However, the technology giant has political and ethical problems, and more and more digital business owners are looking for alternatives.

I expect platforms like Palapa, Mighty Networks, BuddyBoss and WordPress, which will allow you to create communities "on your own", will see great growth.

However, as much as I see people building these networks outside of the Facebook ecosystem, those who have tried and failed have said that the vortex is strong … and the level of engagement is not that high.

So the communities are likely to split on different platforms, and I also suspect that groups that don't benefit enough from Facebook when they return will consolidate.

Intensify polarization & awaken marketing

As the climate on the planet continues to warm up, political polarization will also intensify in 2020.

Brands will have a choice: to remain neutral or to have a perspective.

The companies that stay above the fray avoid the drama and volatility that comes with everyone entering the conversation in the minds of everyone.

But those companies that are able to sincerely share their point of view will gain loyalty in the long term if they are willing to put their value above short-term gains. According to Cone Communications, 92% of consumers say they have a more positive image of a company if the company supports a social or environmental problem.

Yes, there will be outages of companies that deal with "Woke Marketing" and incorporate activism or politics into their message.

I expect more companies will be ready to test their reputation to connect with Gen Z and millennials who are more critical of where they spend their hard-earned dollars … and how this affects the World as a whole.

Rachel Pedersen, CEO of The Viral Touch & Social Media United

Rachel Pedersen

2020 is the year in which the facade of perfectly polished marketing collapses and burns. Too many people have been burned by influencers who pretend to be perfect photo shoots, and consumers are desperate for authenticity.

When consumers get hungry for REAL responses, they look for context outside of the keynotes. They're looking for signs of congruence – proof that their favorite people are actually walking the path on platforms.

In 2020 the marketer wins, who offers access to contextual marketing behind the scenes. It is the year of humanized marketing.

How to beat train marketers in 2020:

  1. Tik. Tok: The clock is ticking. TikTok is a rare platform that has more dimensions and allows the audience to fall in love with your creative, unpolished, spontaneous or UCG content.
  2. Go live. Somewhere. Show the chaos of preparing for an event with 3 kids when your baby has flu and your last clean outfit is messed up.
  3. Record your podcast in real-world scenarios. Allow your audience to perceive your life and environment through the sound.
  4. Delete Photoshop. So you have a scar on your eyebrow? The holiday dinner magically added £ 15 to your photos? Let it be. Let them see.
  5. Video tells everything. Consumers are looking for contextual evidence for their video marketing. They want more than a perfect compilation and a perfect script. You want to see who you are. Give them more to work with.
  6. Say the truth. So 2019 was a tough year? Tell them. And not just with the usual "Oh man, it was a challenging year!" Wipe off. Tell them what went wrong. Tell them how your heart broke. Tell them about the night you almost stopped. Tell them about the mistakes you almost destroyed. Just tell them the truth.

Jody Milward

A game changer for trainers and developers of digital courses will insert a Self Liquidating Offer (SLO) at the front end of their Facebook advertising from 2020. Over the years, coaches have been advised to drop low ticket deals and focus solely on high ticket sales as these deals were not profitable due to the rising cost of Facebook ads.

That is exactly why they must be part of the product suite in 2020. We see people making 6 numbers with an offer of $ 27 in less than a year. For example, Allie Bjerk places Facebook ads for her SLO with an offer of $ 27 to reduce traffic. This generated nearly $ 500,000 in 9 months with a total return of 2.4 x ROAS. So she not only generates leads and covers her advertising expenses, but also earns money. Then, when she advertised her high ticket offer, she had a high profile audience of buyers and members, 70% of whom had bought their $ 27 offer.

Then there is Ashley, who has an SLO for freelance writers and reports on her ad spend while expanding her email list. By including people in her community through a paid offer, she has seen significant growth in her Facebook group with a lively, engaged community, and her SLO has been instrumental in the success of her five-digit program launch.

A great SLO can not only cover your advertising expenses, it can also make money and at the same time appeal to a highly qualified audience of buyers, instead of tons of cheap leads that never open your email. When the original front-end offering is combined in a sales funnel with additional upsells, we see that starting at $ 27, the average order value is $ 61 and the average selling cost is $ 33.

So instead of putting money in free lead magnets and filling your CRM with cheap, unqualified leads, converting this lead magnet into an excellent low-ticket offer will attract quality customers who actually pay to Getting on your email list will make a massive difference to your Facebook ad budget and business in 2020.

(NOTE: Do you need support in your digital marketing efforts? Or do you just want to implement proven, actionable marketing tools, tactics and templates in your company? Find out about the latest offerings from DigitalMarketer and you're on your way to helping your business grow.)

Ash Roy

We will see two major audio trends in 2020

# 1: The first forecast is the further rise of podcasting as a content platform and its distribution. Podcasting has finally arrived and will continue to grow exponentially.

Let me first explain what is driving this massive growth in podcasting.

Podcasting is mostly an audio platform (although there are video podcasts). The audience feels increasingly overwhelmed by the many screens on which they are bombarded with information every minute of the day, and frankly, the screen has become a source of overwhelm.

The audio medium is relatively untouched and not as fearful for most viewers. Podcasting is therefore a great way to reach potential buyers and enable deeper engagement. Eighty percent of listeners listen to all or most podcasts and they listen to an average of 7 shows a week!

Podcast statistics and facts: 51% of the US population has heard a podcast, 22% is heard in the car and 80% listen to all or most of the podcast episodes

In today's hyper-distracted world, that's not on the charts!

Podcast listeners are loyal, wealthy and educated. There is a link between wealth and time poverty, and these wealthy people tend to form themselves in the pocket of what they consider to be "dead time". e.g. when commuting to work, in the gym, etc.

The increasing voice-based search (more on this later) and products such as auto-playing are causing more and more people to search for their favorite podcasts using voice-activated search. With the advent of intelligent speakers, there is less friction when accessing relevant information via podcasts.

The number of podcasts increased from 10% of the U.S. population to almost 35% of the U.S. population in 2019.

Podcasting statistics and facts: 56% of men and 44% of women listen to podcasts, 45% listen to an entire episode, and 35% of the US population listens monthly

Techcrunch believes the increase in celebrity podcasters also increases audience. I see that this trend will continue in 2020.

# 2: The second forecast says that more than 50% of search queries are voice-based, and voice search will increase exponentially in the future, according to Quora Creative. At least 50% of online searches are conducted using voice.

This means your content will need to be optimized for voice search in 2020 if you want 50% of those searches to find you.

How do you make it easier to be found? Your content needs to be much more talkative. For example, instead of optimizing the words "SEO check", you have to use the words "Hey Google, what is SEO check?" Optimize.

Here are some tips to optimize voice search based on your content:

  1. Write content in a more talkative tone
  2. Focus less on keywords
  3. Focus more on semantic search
  4. Try editing user intent
  5. Give an answer in a context
  6. Users longer tail keyword phrases
  7. Try to be as precise as possible

Given Apple's success story in developing complementary offerings for all devices (e.g. handoff), it is not inconceivable for Apple to provide search features that let you search your computer using your HomePod, iPhone, or Apple Watch by voice search input -Tool that shows the results on a larger screen like your TV or computer.

This is something I would like to see and which is quite possible in the near future. Apple clearly appears to have the ability to deliver this.

Voice search is in its infancy, just like the Internet in the 90s. We haven't seen anything yet.

An explosion of voice commerce is also expected in the coming years. According to this article on Wordstream, the U.S. will see an increase in voice commerce sales from $ 1.8 billion to $ 40 billion by 2022

Voice Commerce revenue graph comparing 2017 ($ 1.8 billion) and 2022 ($ 40 billion)

Neil Flinchbaugh. Founder and digital copywriter of NWF Digital Copywriting

Neil Flinchbaugh

Lyricists need to upgrade their game to Facebook in 2020.

Here's the thing: Facebook rocks. The ability to reach an audience that's massive AND targeted with content that feels like home makes it an excellent ad platform.

But it is becoming more competitive. In addition, Facebook's inventory is smaller than some other advertising platforms (for example, GDN and YouTube have numerous ad placements). This means that Facebook ads are becoming more mainstream and also becoming more expensive.

That's why, if your Facebook ads are to be successful in 2020 and beyond, they need to get your prospects' attention even better and deliver an effective sales message.

How you do that?

Let's start with what you should NOT do. You should NOT use misleading copies – clickbait headlines, sensational claims, etc. – to trick or manipulate people into clicking your ad. Facebook is constantly updating and expanding its ad policies to prevent this. If you ignore these guidelines, problems will arise sooner or later.

Instead, return to these three rock-solid foundations of good conversion copywriting:

1) Enter the conversation in the prospect's head.

It's a copywriting cliché, yes, but that's because it works.

In a Facebook ad, you only have a few seconds to finish scrolling and get attention. To maximize your chances of success, you should use this time to talk about something that interests your potential customers. Well, what you think should care – what you care.

This means that you have to know your avatars inside out. You may need to send surveys, do review mining, do competitive analysis, and even gasp with your customers. (Or over the phone.)

One trick I use when working with a new company is to call the customer service department. Customer service representatives know exactly what questions and objections are asked on a regular basis, making them an excellent source of valuable customer information.

2) Tell a good story.

We humans are wired for history. It's in our DNA. So if you incorporate stories into your copy, you will fall back on our original human instinct and want to let us know more.

As a side effect, your copy feels less "salable" and more authentic.

Bonus!

3) Use open loops to generate reader pulses and force the user to click.

Have you ever seen a television show where the heroine is in sudden danger – maybe she is hanging on the edge of a cliff with one hand – and then, at this very moment of drama, does the show become a commercial?

Don't you hate that ?!

It is not a coincidence. TV shows place these cliffhangers right before the commercial break because they want to make sure you go through the next few minutes of Old Spice and Tide advertising to find out what's going to happen next.

So resist the urge to tie your advertising texts together in a small arc. Instead, leave a little mystery at the end so that your users have to click on the ad to satisfy their curiosity.

So let's go, boys: 3 tips for making high-converting Facebook ad copies. Keep this in mind when writing your ads and you will be able to succeed on Facebook in 2020 and beyond.

Josh Turner, founder and CEO of LinkedSelling

Josh Turner

A new approach to “funnels” will be top priority.

The concept of a sales or marketing funnel is ubiquitous these days. Most buyers or prospects even know when they're in a funnel.

The idea of ​​a funnel has always existed, but now every small business owner is concentrating on setting up their funnel, as some very successful software and training programs have emerged in the past ten years.

But this widespread acceptance has led to some pretty cookie cutter approaches for prospects, content, emails, and more.

An automated funnel has led many new practitioners to overlook the basic concept of building TRUST on their prospects first, if they ever plan to make a sale.

Interested parties do not want to sit in a funnel.

You don't want an automatic response.

You want something that feels like a personal experience.

Something different from what most people do.

We plan to shift the approach to the most successful “funnels”, which are primarily about developing a unique, different approach to public relations that feels personal to them.

Eva Gutierrez

In 2020, qualitative content will surpass quantitative content.

Instagram tests the hiding of likes, which raises the idea that likes, comments and shares may one day be irrelevant. The quality of your content is crucial.

  • Did your article on marketing actually have actionable advice that changed the reader's marketing strategy for the better?
  • Will your Instagram post make someone change one of their most ingrained habits?
  • Was your last podcast episode the reason why your customers decided to change their business strategy today?

Or,

  • Has a clickbait headline got lots of views and a huge bounce rate?
  • Does buying 50,000 fake Instagram followers increase the number of your followers and dramatically decrease the visibility of your post in the algorithm?
  • Was double-counting iTunes and Spotify subscribers for sponsorship opportunities as good as losing the trust of your audience?

Qualitative content that actually answers your customers' problems and encourages them to make a change that affects your business is what surpasses the clickbaits headlines, the wrong followers, and the excessive engagement metrics.

And that is exactly what consumers will take care of in 2020.

Ralph Burns, founder of Tier 11

Ralph Burns

Have you ever been in this situation

If you've kept up to date with Facebook policy changes – and you should SHOW ads on Facebook – you already know that Facebook has added many new restrictions recently.

For example, Facebook has officially created guidelines that prohibit the use of …

  • Engagement bait This prompts people to fake an ad ("LIKE this or LOVE this if you love puppies").
  • Exaggerated copy which orders an action ("All jazz fans have to check this") or requires a reaction ("These diets will blow your mind").
  • Landing pages with minimal content and the majority of ads with no or poor quality.

And guess what?

You can expect a lot more changes to Facebook policies and advertising restrictions in 2020.

There are a number of reasons for this:

  1. Facebook knows they are being checked. They also know that data protection is a big problem today. They therefore reject ads that give the impression that their privacy is being violated.
  2. Facebook had more time to expand its ad platform infrastructure. As you build more systems and hire more people, you have more resources to improve your ad review process.
  3. Last but not least, Facebook wants to protect its platform. You know that people who have negative experiences on Facebook no longer use them. So you will continue to ban ads that use sneak tactics.

There are two ways to record this message.

You might see it negatively and try to find ways to "play" the system. This approach could work … a little … maybe … in the short term … but over time it will damage your ad account and your Facebook advertising results.

Or you could see this message positively. Keep in mind that Facebook doesn't just restrict what you can do.They tell you what is most likely to work on your platform.

Ultimately, Facebook wants you to be successful. You want advertisers like you to get good results as you spend more and more money on advertising on Facebook.

So none of these changes should hurt you. You should help.

With this in mind, we recommend the following:

Bookmark and read the Facebook advertising policies page frequently.

It is updated regularly and, as I said, will only increase in 2020.

Professional tip: You can use a tool like visualping.io to email you when changes are made to this page. You just need to specify which URL you want to monitor:

Landing page for visualping.io

Then enter your email address and you will be automatically informed when this page is updated:

How to set up monitoring on visualping.io

And last but not least, make sure your ads actually follow these guidelines!

Not only do you avoid disapproval of ads and possible account closings, but you also get better results on Facebook by giving users a more positive experience with your brand and creating ads that work with the algorithm (not against).

Mike Rhodes, CEO of WebSavvy

Mike Rhodes

There are MANY clever people in this blog with predictions on a variety of topics. Therefore, I will continue to focus on the Google Ads page.

In 2020 we will see a lot more about:

Forced Automation

Google started machine learning in 2011. They bought DeepMind 5 years ago for $ 400 million and will no longer trace them back. So expect 2020 more machine learning will be available for Google Ads. The plus: the machine is removed. Since some of the repetitive tasks that you are currently performing are required, the enormous amount of data and knowledge about all of us is used to place increasingly targeted ads. The disadvantage? This means less control for you and confidence in a machine that doesn't always do everything right.

What can you do? The game in 2020 will be knowing where the machine is strong and where it is weak. How can you add to this? And in particular, how can you monitor the machine to find out when the automation works and should continue or when not? You need to find a workaround. Update your scripts and use tools like Data Studio to visualize the data you need for your decision making.

The future of advertising (and all work) is intelligent people who work with intelligent machines. Think (quickly) where you can get the most value.

Data / tracking

Apple and the advertising platforms are fighting for tracking, and in particular for third-party cookies that track behavior on websites. This can only escalate and it is possible that 2020 will bring new tracking methods to the fore.

However, the quality of the data you collect will be one of the key differentiators that distinguish good from big agencies (and companies) in 2020. Data is the lifeblood of machine learning. All companies need to make better use of existing data and find out what additional data they use to make better business decisions.

What can you do? Use the tracking IDs offered by Google and Facebook (just search for GCLID and FBCLID). Start by transferring these long strings of GobbledyGook into your CRM systems. Sobald Sie das geknackt haben, beginnen Sie damit, die Daten zu analysieren und herauszufinden, welche Ergebnisse zu tatsächlichen Verkäufen führen. Oder welche Klicks den besten LTV generieren.

Targeting

Der Tod von Stichwörtern wurde übertrieben. Sie gehen nirgendwo hin. Noch. Da jedoch die Fähigkeit zur präzisen Ausrichtung weiterhin beeinträchtigt wird (genaue Übereinstimmung und Wortgruppenübereinstimmung sind nicht mehr so ​​genau!), Werden wir möglicherweise eines Tages eine E-Mail von Google finden, die die Übereinstimmungsarten beseitigt und nur weitgehend passende Keywords zulässt. Idiotisch? Wer weiß. Aber es könnte passieren.

Das Zielgruppen-Targeting wird ebenfalls immer leistungsfähiger. Google hat vor kurzem Combined Audiences angekündigt, bei denen Vermarkter vor der Tür stehen. Wir lieben zusätzliche Kraft.

Es ist jedoch zu erwarten, dass die Kontrolle mit der Einführung dieser neuen Funktionen verloren geht.

Was kannst du tun? Verwenden Sie Ihre Suchkampagnen nicht nur für Keyword-Targeting, sondern auch für die Zielgruppengewinnung. Legen Sie diese auf jede Such- und Einkaufskampagne und bereiten Sie sich auf den Tag vor, an dem dies die einzige verfügbare Targeting-Option ist!

Messaging

Search Ads enthalten weiterhin mehr Zeichen, sodass organische Ergebnisse weiter unten auf der Seite angezeigt werden und eine gute Kopie umso wichtiger wird. Es reicht nicht mehr aus, die Keywords in die Anzeige zu setzen und auf das Beste zu hoffen.

A / B-Tests sind ebenfalls tot. Es geht nicht mehr darum, die "perfekte Anzeige" zu finden und zu testen, bis Sie sie erhalten. Stattdessen möchte die Maschine die beste Anzeige für jeden Nutzer im laufenden Betrieb erstellen, basierend auf allem, was sie über diese Person weiß (und es weiß VIEL!).

Die Antwort von Google lautet Responsive Search Ad (es gibt auch eine Display-Version). Ihre Aufgabe ist es, das „Vermögen“ zu schreiben. Bis zu 15 Überschriften und bis zu 4 Beschreibungen, die der Computer in Echtzeit mischt und anpasst, um die beste Anzeige zu erstellen. Werde also gut darin, zu überzeugen!

Die Berichterstattung über diese Ereignisse ist weiterhin mies (trotz der Zusagen von Google für 18 Monate). Erwarten Sie also erneut, dass Sie die Kontrolle verlieren und auf die Maschine vertrauen müssen.

Was kannst du tun?

Fügen Sie allen hochvolumigen Anzeigengruppen in Ihren Suchkampagnen und Tests einen RSA hinzu. Überwachen Sie nicht nur die Leistung der Klickrate (CTR%), sondern auch die Rentabilität dieser Väter (Conversion-Rate, Kosten pro Conversion und Gewinn pro Conversion).

Auch in Zukunft könnten wir uns in einer Situation befinden, in der dies die einzige zulässige Art von Werbung ist. Beginnen Sie also jetzt mit dem Testen und lernen Sie, wie Sie sie einsetzen können, bevor Sie es müssen.

Kanal überqueren

Zuletzt bitte ich Sie, Ihr Wissen über andere Plattformen und deren Zusammenspiel zu verbessern.

Unternehmen werden immer klüger und möchten mehr über Zuschreibungen und zusätzliche Kosten / Einnahmen erfahren. Die Antworten auf diese schwierigen Fragen zu finden ist oft nahezu unmöglich, aber mit einem guten Analytics-Setup (siehe Chris Mercer) können Sie zumindest Richtungsdaten abrufen und fundierte Entscheidungen treffen, anstatt nur zu raten!

Die digitale Marketinglandschaft wird sich weiter verändern – wahrscheinlich von Jahr zu Jahr schneller. Sie können dies als einen unmöglichen Berg oder als eine große Chance für Ihre Agentur oder Ihre persönliche Marke ansehen.

Sherry Bonelli

2020 wird Ihr Google My Business-Profil Ihre Startseite ersetzen. Wenn Personen nach einem lokalen Unternehmen suchen, wird oben in den Suchergebnissen in der Regel das "Local 3-Pack" über den organischen Suchergebnissen angezeigt:

Beispiel für Google-Suchergebnisse

Da die meisten Suchenden eher den Ergebnissen vertrauen, die in den Suchergebnissen einen höheren Rang einnehmen, werden die Unternehmen in den Top-Ergebnissen im Allgemeinen häufiger angeklickt. Das bedeutet, dass Unternehmen im lokalen 3er-Pack Spitzenplätze haben und mehr Klicks erhalten.

Darüber hinaus erhalten laut einer kürzlich von BrightLocal durchgeführten Studie 49% der Unternehmen mehr als 1.000 Google My Business Views für Suchvorgänge pro Monat. Das sind viele Augäpfel!

Mit einem Google My Business-Profil können Suchende unzählige Informationen zu Ihrem Unternehmen direkt bei Google abrufen. Sie müssen nicht einmal auf Ihre Website zugreifen:

Google My Business profile example

With a properly optimized GMB profile, your potential customers can see everything from your address, phone number, business hours, photos, reviews, business description, a list of products/services, people can ask you questions – and you should answer them — and more!

An example of an optimized Google My Business profile

Depending on your type of business, other features may be available to you. For instance, people can even book an appointment with your company directly from Google.

An example of making a reservation online through Google

With all of your company’s information available right from Google’s search engine, people will be able to make much of their purchasing decisions at that exact moment – often without even having to visit your website for more information. Your website will become more of a secondary resource after a searcher has already looked at your information on your Google My Business profile.

It looks like 2020 is going to quite the year.

Which one of these strategies best suits your business goals in 2020?

Stick around the DM blog to see what we choose to execute on and how we use it to market our products, memberships, and live events.

(NOTE: Do you need support in your digital marketing efforts? Or do you just want to implement proven, actionable marketing tools, tactics and templates in your company? Find out about the latest offerings from DigitalMarketer and you're on your way to helping your business grow.)

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