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Today's business environment has led to numerous individuals taking the reins and bringing their business ideas to life. This has paved the way for several startups, around 1,300 companies in 2019 alone, as stated in an article in the Economic Times.

While some startups focus on traditional or electronic retail, others recognize and take advantage of market needs. However, the only factor that particularly binds many industries and startups is the first investment in digital marketing. What does digital marketing offer to startups that are stalling compared to traditional media?

Most startups have a significant gestation period before they can get their capital investment back and be profitable. In this scenario, you have to take a cost-effective yet valid marketing path that promises maximum recognition and impact of digital marketing.

Digital marketing is a broad term that encompasses social media marketing, Google search, display, email marketing, and content marketing, to name a few. An inexpensive and effective digital strategy is SEO search engine optimization for startups, an absolute necessity and the fundamental step that every start-up should take.

But what does SEO do?

Contrary to popular belief, search engine optimization, which drives organic traffic (unpaid) to your landing page, is the key to building credibility. Nobody changes to page 2 of the search engine results. Therefore, the goal should be to appear top results if a small business wants to marry the Google algorithm. And for this, eye-catching content with landing page optimization is the right way!

Why should your start-up pursue an SEO first digital strategy?

One thing you need to understand is that Google's SEO configuration is consistent for everyone – across industries, products, company size, and beyond. And once you've cracked the SEO code, you're done! First of all, Google takes into account some general aspects to determine the ranking of your website. This includes:

• Relevant and high quality content
• A seamless landing page experience
• Accessibility and traffic.

These are some of the key features of the various variables that Google uses to put it in simple words to assess whether your website is worth it.

First steps with SEO for a start-up

Google machine learning and the artificial intelligence algorithm continuously monitor your website, particularly its performance, content, accessibility and engagement rates. As a start-up or company, your goal should be to impress this algorithm so that it is considered relevant, effective and meaningful to your audience. Given the mastery of your SEO strategy for your start-up, the following elements are incredibly important to get you started in the right direction at this early stage.

1. Development and curation of content

The statement "Content is King" applies especially when it comes to creating an organic traffic route to your website. Producing high quality, well researched and attributable content is primarily a step to ensure a good connection with your audience so that they want to return to your website more, bookmark it or even share it with their colleagues!

2. Choosing the right keywords

Google's search engine optimization uses keywords to enable content mapping, i.e. H. Compare your content with relevant queries and monitor how current or contextual your web content is. In addition, the advent of multiple websites such as Uber Suggest, Yoast SEO, KW Finder, etc., in addition to the existence of the Google Keyword Planner, made it easy to access and adjust keyword planning.

The variation of the keywords is simple –

• These can be either long-tail keywords or short-tail keywords
• In addition, each regular content – such as a blog post – can contain a single primary keyword, followed by some specific secondary keywords.

Finding the perfect keywords by finding the most suitable keywords in your domain is the basic step to an effective SEO strategy and an effective SEO result. However, the mere use of keywords does not guarantee your website a high ranking, since consistency, quality and targeting play a major role.

3. Mobile optimization

A large part of India accesses the Internet via its mobile phones via laptops and tablets. Regardless of who your core group is, everyone is on their smartphones these days, channeling a significant portion of their mobile web traffic. The bottom line is that your website has to be portable and cross-device! This should be your primary SEO strategy for your start-up.

What does it mean for your website to be mobile friendly?

• Fast landing page experience – If your website takes longer than a few seconds to load, this will only result in an increased bounce rate. Slow websites are a sign of failure, even if your web content is extraordinarily stunning or revolutionary.
• Optimization of the mobile user interface – An efficient navigation structure and an efficient layout of your website have a significant impact on its performance. A user-friendly experience leads to an increased effect that can lead to leads being converted to conversions.
• Visually enriching and actionable content – people want strong visual elements to get their attention, rather than detailed paragraphs. When your images tell a story, you better communicate your brand message through an extensive text-based website.

4. SEO automation strategy

Did you know that you don't have to manually enter, monitor and analyze your SEO strategy for your start-up every time? SEO doesn't guarantee fame overnight; This benefits if your start-up takes a consistent, process-oriented and step-by-step approach. As a start-up, you need to focus on your core business, so SEO automation is the way to go!

SEO automation can be set up directly by pinning to your regular keywords, automated responses to website queries or broken links, or even a number of tools that you can use to share your content across social networks.

It provides a simple, quick and efficient way to analyze your web performance and make appropriate changes to get more desirable results!

Conclusion:

Marketing for today's picky customers who are bombarded with a hoard of web content every day is a difficult task. However, a carefully crafted SEO strategy among several alternatives can do the trick today's startups need. Without burning a hole in your pocket, digital marketing offers solutions to attract, retain and build relationships with you in the 21st century!