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How automated expertise is brewing the digital advertising and marketing sector

Automation of marketing activities helps free up space to focus on better strategies for attracting customers and nurturing leads

Automation of marketing activities helps free up space to focus on better strategies for attracting customers and nurturing leads

By Yogita Tulsiani

The development of innovative digital marketing strategies is the key factor to be successful in the current scenario of top competition. Seizing the opportunities at the right time can even make small businesses thrive. Digital marketing is one of the strongest pillars to reach the target audience, regardless of various factors such as place, time, place etc. The whole process is based on a deep understanding of market tools, customer behavior as well as the use of evolving technologies.

The introduction of the ways in digital marketing increases the need for tools and methods that can lead to the effectiveness of marketing campaigns. Because of this, in order to refine the marketing strategy, the business owners are using automated technology and reducing human intervention to cope with the daily chores. Automation is a must-have platform for redesigning digital marketing activities that increase sales leads and business communication messages with personalized content. In addition, it reduces the tendency towards repetitive tasks and delayed schedules.

Introduction of an AI-supported automated tool in digital marketing

Digital marketing for businesses is not a piece of cake. It’s much more than making social media pages presentable. Companies involved in rigorous digital marketing efforts are working to generate higher revenues faster while keeping budgets low. To get a high ROI with positive results, companies need to align their team and strategies with technology. Marketing Automation accomplishes these tasks by simply integrating data and processes that automate marketing tasks.

Thanks to cross-industry digitization, the market for automation in marketing is experiencing an enormous upswing. According to recent estimates, the global marketing automation market size was estimated at $ 3.3 billion in 2019 and is projected to reach $ 6.4 billion by 2024. The growth is being supported by companies increasingly adopting cloud-based marketing automation software and leveraging advanced technologies to improve the customer experience.
The automation software was deliberately developed to help companies streamline their work processes and monitor the progress of tasks. It helps achieve operational efficiency by allowing companies to manage multiple channels of automated tasks. In addition, it enables the marketers to effectively use practices that help improve the customer experience and increase the company’s sales.

AI, automation, and the future of working in marketing strategies

Automation works in two segments to carry out marketing campaigns – handling everyday tasks by eliminating repetitions through template-based workflows and integrating marketing channels on a central platform. It also has integrations with dedicated platforms for email marketing, social media management, and data analysis.

Intelligent automation to improve time efficiency

Smart automation helps leverage automation through tools that speed up time-consuming tasks. This is essential for new age marketers so they can focus on other important tasks that require human intervention, like developing innovative strategy and content. It clearly shows the transition from hours to minutes of marketing tasks so that employees can do what they do best. This has dramatically improved the lives of marketers while keeping them focused and creative at work.

Effective importance in spending

When automation replaces human tasks, staff costs are relatively lower. There is less marketing budget that can be used to refine team activities. The companies working on automation can invest money in retraining their employees and increasing the budget for hiring better talent. It thus guarantees an overall increase in the ROI of the activities.

Pivoting lead generation

Leads are critical to any business, regardless of whether it is marketed through offline or online channels. Automation of marketing activities helps free up space to focus on better strategies for attracting customers and nurturing leads. Automation enables marketers to gain insights into customer behavior and their buying journey. This plays an important role in optimizing the marketing strategy based on the knowledge gathered. In addition, marketers can customize follow-ups with customers in a more personalized and engaging way.

Revision of the marketing strategy

AI gives marketers ample time to analyze customer behavior and their buying journey. This allows marketers to understand the customer’s pain points and develop a customer-centric strategy. In addition, they are able to create more personalized content to reach prospects, process and nurture the leads.

Running marketing campaigns and measuring their success are vital in today’s data-driven world. The automated tools are extremely important in achieving the marketing goal and producing positive results for the company.

The author is MD and co-founder of iXceed Solutions

Also Read: How Influencer Marketing Throws A Big Shadow On Digital Marketing Strategies For Indian Brands

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