How AI Will Remodel Digital Advertising Throughout Covid-19
Chief Marketing Officers (CMO) are using artificial intelligence to improve their digital marketing strategy during the Covid-19 pandemic.
Artificial intelligence is changing digital interactions
Whether forecast, strategy or sales promotion, everything can be optimized by integrating artificial intelligence (AI) into digital marketing.
Source: Hubspot & Marketing Insider Group
Technology has influenced almost every sector of the world economy today. In marketing in particular, there has been a shift from traditional analog to new digital methods. As businesses use the internet to advertise themselves, marketing has shifted from offline channels to digital platforms.
The next big step in digital marketing is integration with AI. With intelligent machines mimicking human cognitive functions of thinking, logic, and general intelligence, companies are using AI in digital marketing to improve their business statistics.
Use of AI in digital marketing during Covid-19
1. Create effective advertising
AI machines implement statistical learning to deliver effective displays to users. Every time the user browses a website or clicks a link that leads to a product, the algorithms record that activity. Over time, computers apply pattern learning techniques to study the datasets and use deep learning techniques to build a deterministic model of user behavior. Many companies use this approach to learn from data and optimize their marketing strategies based on customer needs. Social media platforms like Facebook that host advertisements use personal data for a more targeted marketing campaign.
2. Predict results
AI predictive learning applications are used to align marketing strategies with the needs of the customer. By examining current user experiences and comparing them, AI machines can make decisions and identify an upward or downward trend in the sale of a particular commodity. Predictive analysis is commonly used in the media and entertainment industries to observe statistics and responses for programs, movies, and television shows. The reports generated can then be examined to determine the continuity of a show or genre, for example. Popular entertainment broadcaster Netflix took this approach of recommendation systems trained by AI programs to suggest movies and TV shows to each user.
3. Improving the user experience
The success of a company depends heavily on customer satisfaction. By considering customer needs, AI creates an enhanced trading experience for users. Virtual assistants to help users shop, chatbots to provide updated product details, frictionless networks that enable consumers to reach the right person, and user interaction to maintain a consistent customer base can all be achieved through computers with AI will. AI in digital marketing helps build a better market while increasing company credibility. Using AI in digital marketing strategies can also help with:
- Data processing
- Sales forecasting and optimization, especially for a new product
- Maximizing Return on Investment (ROI)
- Reach the right audience
- Improved search predictions
Covid-19 has accelerated several trends, including the use of AI in digital marketing. Its digital marketing applications are tried and tested to help machines perform better in the field. It’s too early to predict a full AI-structured business model for digital marketing, but we all know that the “smart machines” stay here and learn on the go.