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Hotwire Acquires McDonald Butler Associates, Strengthening Place as Main Tech Communications Consultancy

LONDON–(BUSINESS WIRE) – Hotwire, recognized as the world’s leading technology communications consultancy, has acquired McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specializing in the $ 5.2 trillion technology industry.

Together, Hotwire’s award-winning communication skills and the specific sales and marketing skills of MBA CMOs will support both short-term sales results and long-term brand building. The synergies between the two companies include a strong tech customer base and heavy investments in insights, strategies and creative teams to drive integrated communications programs. The companies also share a number of customers, including Adobe, Citrix, and Dell Technologies.

“Tech CMOs today are under pressure to deliver immediate results and continue to grow the brand for the future,” said Barbara Bates, CEO of Hotwire Global. “By expanding MBA’s extensive account-based marketing and channel marketing experience, Hotwire will provide a new level of communications programs aimed at building brand reputation, strengthening stakeholder relationships, and generating revenue growth . ”

This investment gives Hotwire customers access to new skills and services, including account-based marketing, industry marketing, and channel and alliance programs. MBA clients now have access to a global network that offers an even broader range of communication disciplines, including brand development, media relations, corporate communications and in-depth expertise in content and social media marketing. Check out the latest episode of the Hotwire podcast, HotTakes, to learn more about the possibilities ahead.

Founded in the UK in 2005, McDonald Butler serves a strong list of technology clients including Accenture, Adobe, AWS, Citrix, Dell Technologies, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems and PWC.

“This is an extremely exciting opportunity for MBA customers and our team,” said Maeve McDonald, CEO of MBA. “Both MBA and Hotwire are committed to helping technology companies solve their most pressing business and communications challenges. Now is a great opportunity.” Offer a wider range of communications, lead generation and digital marketing services to our customers around the world. ”

Maeve McDonald and Mike Butler, Founders of MBA, will take on the role of Managing Consultant Account Based Marketing and Marketing in the UK respectively, reporting to Tara O’Donnell, MD MD and member of the Global Leadership Team. Together, the combined team brings Hotwire’s UK workforce to over 100 and more than 300 worldwide.

This announcement builds on the continued industry leadership of Hotwire, most recently named Global Technology Agency of 2020 by PRovoke Media, and for over 20 years of positive action for tech companies of all sizes. The investment for the acquisition came from Hotwire’s parent company, Enero Group Limited (ASX: EGG), a boutique network of marketing and communications companies.

“The acquisition of MBA reflects not only the strong momentum and ambition of the group, but also our commitment to implement our global strategy of building economies of scale and adding digital capabilities to our core agency brands,” said Brent Scrimshaw, CEO of Enero Group We Are Us sure that adding MBA’s specific sales and marketing expertise and free client list will open up new growth opportunities. ”

Via Hotwire

Hotwire is the global technology communications consultancy. Founded in 2000, we operate a global network of wholly owned offices and partners serving a range of clients from scale-ups to established multinational companies. We open up the possibilities of innovative technology through integrated communication that arouses curiosity, spark formation and fuel success. We do this using our proprietary methodology based on solid insights and strategies, focused creative, integrated planning, and an emphasis on measurement and evaluation.

About Enero

The Enero Group is a boutique network of marketing and communication companies listed on the Australian Stock Exchange (ASX: EGG), to which the creative agency BMF, the PR agencies Hotwire and CPR, the research consultancies The Leading Edge and The Digital Edge, the digital agency Orchard and programmatic marketing belong to specialist OBMedia.

More information is available at www.enero.com.

Via McDonald Butler

McDonald Butler Associates is a strategic B2B sales and marketing agency specializing in account-based marketing, channel & alliances, and industrial / demand programs for the technology sector. We combine strategic insight and creative breakthrough to drive better audience engagement, build closer relationships, and accelerate sales. We pride ourselves on partnering with some of the world’s largest and most innovative B2B companies and running ROI-focused campaigns.

McDonald Butler is passionate about business as a driving force. We are active supporters and advocates of Mellon Educate and Pennies, and each year we donate a percentage of our profits and time as part of our commitment to giving back.