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BEIJING, August 5, 2021 / PRNewswire / – H + K China is launching an exciting new offering that provides customers with a dynamic suite of all-round strategic communications and public affairs services COP15, the world’s most important biodiversity conference for a decade.

Out 11.-24. October 2021, the 15th meeting of the Parties to the Convention on Biological Diversity – or COP15 in short – takes place in Kunming, the beautiful capital of Yunnan Province in the southwest China.

The two-week event will bring together world leaders – many practically due to the pandemic – to set a new global framework for governance of biodiversity by 2030, with the aim of marking a historically significant step towards the 2050 vision of . to make “living in harmony with nature.” The priority will be to agree on a pragmatic 10-year action plan that will help halt the rapid deterioration of natural habitats around the world.

for China, COP15 will be the largest environmental summit ever held in what is now the second largest economy in the world. This means that China will have an unprecedented opportunity to emerge as the new driving force in shaping the international biodiversity agenda.

Make a greater impact on brands and businesses in the area COP15

As the world emerges from the pandemic COP15 will be an important milestone in global efforts for sustainable development. Taking proactive measures will be critical to preventing and reversing environmental damage and ensuring healthy socio-economic development. According to the World Economic Forum, the transition to a “nature-positive economy” could $ 10 trillion Business opportunities by 2030.

Global business and non-governmental organizations will play an important role in transforming the overall vision into a new dimension COP15 into reality. To capture opportunities in the area COP15, effective communication will be vital for businesses and NGOs to gain recognition from key stakeholders, establish their positions in the global biodiversity conservation movement, and make real impact both inside and outside their organizations.

“H + K Strategies encourages all organizations to join the global movement to protect nature,” says June Xu, CEO of H + K China. “At H + K Strategies, we have set ourselves the goal of empowering brands and companies to have a better influence on people and the planet. As a biodiversity conference that takes place once a decade, COP15 gives us a fantastic platform to help them formulate a performance strategy that will have a better impact before, during and after the event. “

H + K Strategies developed the H + K Better Impact ™ offer in response to the challenges companies and NGOs face in pursuing sustainability. The services under this new offering will enable brands and organizations to make timely and lasting impacts around the world COP15 through a holistic approach that includes a unique Score / Act / Consult / Partner process that highlights the best areas for aligning sustainability efforts.

Essentially, H + K China will help brands and organizations:

About H + K China

H + K Strategies is one of the world’s leading PR consulting companies and one of the world’s first professional PR companies. As part of the global WPP network, H + K currently has more than 80 branches in over 40 countries and regions.

H + K is the first international PR company to open its Beijing Office in 1984. Almost 40 years later, H + K China now has branches in Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong, Providing local and overseas communications services to multinational companies operating in the China Market and world class china brands competing in the world market. In 2008 and 2010, H + K China had the honor of acting as the official PR consultant for the Olympic Games in Beijing and the World Exhibition in Shanghai.

The H + K China team consists of around 200 bilingual communication professionals who offer professional services relating to corporate communication, marketing communication, branding, crisis management, public affairs and financial communication. H + K China is committed to innovation and continuous development in the PR industry.

Recent initiatives by H + K China in the field of innovative communication include Flight School +, a training and simulation system for crisis responses, and Smarter ™, a behavioral research group.

SOURCE H + K China