Hiveminds appoints Saurabh Tyagi as chief shopper officer, Advertising & Promoting Information, ET BrandEquity
Hiveminds Appoints Saurabh Tyagi as Chief Client Officer. Hivemind’s Innovative Market Solutions, Madison World’s digital unit, has named Saurabh Tyagi as chief client officer to lead its corporate clients. Tyagi was previously Vice President at Madison Media Omega.
Tyagi has over 18 years of experience in India and Southeast Asia and has experience in offline and online media planning, content strategy and customer support.
Jyothirmayee JT, Founder and Chief Executive Officer of HiveMinds, said, “We have delivered results for our customers based on our digital prowess and innovation. With Saurabh’s experience, we can now work with our clients to think beyond digital marketing and work towards a comprehensive marketing and growth strategy. Saurabh comes to us at a time when digital transformation is reaching its peak in India and we are expanding all around – in teams, in new regions and with customers from all industries. Saurabh’s experience with reputable brands and international markets will drive our growth in the years to come. “
Sam Balsara, President of Madison World, said, “The real value we can offer our customers in today’s scenario is the combination of media insights gained over decades and delivered through new media channels. With Saurabh’s movement, we can confidently assure our customers that we are delivering a holistic strategy for digital media. “
Tyagi said, “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility to the table. I’ve always admired HiveMinds for their work in startups and MNCs alike. I am happy to be part of this energetic team and look forward to offering our customers added value. “
Johari has more than 16 years of experience in the industry …