Havas Inventive launches a devoted buyer expertise community
Havas CX brings together over 1200 specialists for digital transformation, e-commerce, customer experience design as well as customer acquisition and retention under a common umbrella brand
Havas Creative Group has started Havas CX – A new international network dedicated to providing meaningful brand experiences across the entire customer journey. It brings together more than 1200 employees from 20 of Havas Creative's global agency groups and local agencies as well as other CX specialists from across the Havas network under a common structure, governance, methodology and mission.
Havas CX will include 18 major Havas villages around the world with major hubs in London.
Paris, New York and Mumbai. It brings together global agency groups such as Akino (digital transformation), BETC FullSix (customer experience), Havas Helia (customer loyalty) and award-winning market leaders including Plastic Havas, Langoor, Boondoggle, Gate One, Think Design, Host / Havas, Projekthaus and Intellignos.
Havas CX's competitive advantage lies in its ability to combine this deeply ingrained, new product
coordinated CX expertise with Havas' extensive insights into modern consumers (via his proprietary Meaningful Brands study of 350,000 consumers), his groundbreaking prosumer studies of "leading" consumers, and his X-Index – a new barometer for measuring and managing customer experience) and its unique, integrated village model – which creates the ability to look at the customer experience from a more holistic, comprehensive and less isolated perspective.
This combination offers the network the opportunity to combine the technological and functional aspects of CX with the brand promise of its customers and the personal and cultural context that results from the customer insights of Havas and BETC.
The step to build a dedicated CX network follows the successful start of the BETC
Fullsix agency model in Paris and the takeover of the first-class specialists Langoor (digital engagement) Think Design (user experience) and Gate One (digital and and) in 2019
The component agencies' branding will be updated to reflect the new network identity. The new network already includes customers such as Reckitt Benckiser, Tesco, Maersk, Club Med,
AbbVie, Airtel, Starbucks, Canal +.
The Havas CX network is led by Yann Doussot (Global COO), who is led by an Executive Committee chaired by Chris Hirst (CEO of Havas Creative Global) and Mercedes Erra (Chair)
BETC FULLSIX), Donna Murphy (global CEO Havas Health & You) and Peter Mears (global)
CEO Havas Media Group). And a strategic committee chaired by Hirst, including Tracey Barber (Global CMO) and Stéphanie Nerlich (Global Chief Client Officer, Executive Managing)
Partner, Havas North America), Olivier Vigneaux (CEO BETC FULLSIX), Xavier Rees (CEO)
Havas London), Mark Sinnock (Chief Strategy Officer Havas UK).
Yannick Bolloré, Chairman and CEO of Havas Group, says: “After an acquisition
We have had a strategy of the top agencies in the field of customer loyalty in recent years
It is time to unite our agencies under one global network brand. At Havas CX, we believe we have the most comprehensive customer loyalty offering the industry has to offer – and which we aim to further strengthen by recruiting top talent and making other world-class acquisitions. "
Chris Hirst, Global CEO of Havas Creative added, “Today is the customer experience
The foundation on which a brand is built – most of a consumer's experience, in fact
Brand will not be above the line through advertising, but through their personal interaction with it. As technology advances, almost every purchase imaginable is just a few clicks away, and the opportunities for brands to get it right or wrong are endless. CX is the new battlefield – and the brands that get it right will win and those that don't lose. As simple as that.
“Now is the right time to reveal our commitment to the one discipline that underpins all the others today, by merging our 1200+ specialists into a single brand. With our integrated village model and our in-house customer knowledge, the Havas CX network will significantly expand the performance and capabilities of our offering.
“The network is led by our world class leaders in France, UK, USA, Asia and LATAM
Make sure we share learning, best practices, and skills to make the network bigger than
the sum of its parts and helping our customers build deeper and more meaningful connections with their customers. "