Glowing Ice model launches Cheers to Heroes marketing campaign
Sparkling Ice's latest campaign, a mineral water brand, celebrates America's everyday heroes across the nation
Sparkling ice Brand manufactured by Talking Rain Beverage Companyis proud to announce its very first Cheers to Heroes campaign to celebrate the everyday heroes of the American hometown in conjunction with its fifth annual partnership with the Honor Flight Network.
Throughout the campaign, Sparkling Ice has pledged to donate unsung heroes through various initiatives, including the new Cheers to Heroes contest, a $ 400,000 donation to the Honor Flight Networkand by creating moments that surprise and delight everyday consumers.
The Sparkling Ice Cheers to Heroes competition was created to thank and celebrate not only our military, but also our local heroes who continue to work at the front to support our country. Whether you are a nurse, first responder, grocer, farmer, parent, postman, office manager, doctor or teacher – it is your turn to be honored for everything you have done to contribute to our country in this time of need .
"Over the past few months, our entire country has joined forces to fight at the forefront and support each other as we face the COVID 19 pandemic," said Chris Hall, CEO of Talking Rain.
“As a company, our mission is to support and give back to those who need it most, especially in these difficult times. We want to honor the heroes who have had an immense impact on their local community, and we hope to bring some joy to these honorable people who will have a lasting impact on their communities. "
Consumers across the country can nominate a friend, colleague, colleague and / or neighbor who is considered an everyday hero to help the hero win $ 10,000 / £ 7,994.00. Cheers to Heroes nominations can be submitted at any time until June 14 via the following online submission at www.sparklingice.com/cheerstoheroes.
At the end of the nomination period, Sparkling Ice will identify the three best entries that will be voted on the Sparkling Ice website during July. The winner will be announced on August 7th. The winning hero's nominee receives an incentive of $ 500 / £ 399.75.
Sparkling Ice is also launching new limited-edition cases available nationwide that have been developed for the Cheers to Heroes competition and the Honor Flight partnership. The patriotic wraps are marked with the Honor Flight Network logo and the nomination guidelines for Cheers to Heroes.
The Honor Flight Network is a nonprofit organization that honors America's veterans. Through Sparkling Ice's partnership with Honor Flight, the brand has raised more than $ 352,000 / £ 281,424.00 and sponsored over 350 veteran trips to Washington DC through past initiatives and donations from vendors, partners, and individuals.
