From associates to co-owners; Lancashire enterprise thriving previous the pandemic
Company spotlight
LBV Hub
Marketing & PR
Clever marketing
Katherine Milburn and Caroline Lobatto launched Refined Marketing just seven months before the pandemic took over our newsfeeds. Despite the toughest obstacle, a new business could face 20 months and the dream of running a successful marketing agency tailored to support small local businesses is still alive.
“It’s been a difficult twelve months, but not even a pandemic will stop us from creating great content for our clients. We had to work differently, re-use materials and get to grips with 100% online networks. Katherine and I refer to our agency work as an expedition we hike together, maybe this is our greatest adventure? “said Caroline Lobatto, Content Director at Refined Marketing.
Katherine and Caroline have teamed up to gain experience running marketing departments. The duo has knowledge of graphic design and copywriting as well as decades of experience in the world of marketing. Her industry knowledge is based on engineering, shipping, technology and construction. The agency originally launched focused on these areas. However, since COVID-19, they have adjusted and expanded their reach with clients in other sectors such as book publishing, project management, finance and retail.
“We both met with the management of a marketing department for a SAP consulting firm and worked well together. It was realized that we had the experience, drive and skills to provide marketing support to specialized industries on a larger scale. In the past, we have both enjoy working in the technical field. We built our first year with the agency and of course capitalized on those strengths and previous experience, “said Katherine Milburn, Design Director at Refined Marketing.
The agency takes an advisory approach and focuses on serving as many startups and small businesses as possible. Returning it to the local community is also high on the agenda.
In 2020, Refined Marketing supported the Nugent Christmas Appeal and the team hopes to help other charities in the community this year. As Refined Marketing approaches its 2nd birthday, it is evident that responding to the challenge of the pandemic and focusing on local networking has contributed to the growth of the customer portfolio.
West Lancashire-based Refined Marketing offers FREE discovery calls and marketing strategy reports to help all small businesses and startups. Contact us today and book your [email protected]
www.refinedmarketing.co.uk
