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In the fast-paced, technology-driven world, most of our day is spent online. Almost two-thirds of the world’s population use the internet, while the average person spends 144 minutes a day browsing their social media.

While social media was once the medium for friends to socialize, today it’s an integral part of a company’s digital marketing strategy. If you are absent on social media these days, it can hold your business back and prevent you from doing your best.

Why social media is important to your brand

Social media is no longer an optional benefit for companies, but an essential method for reaching customers. There are many benefits to having a presence on social media, including:

1. Increase your brand awareness

One of the greatest benefits of managing a social media presence is that it can increase your brand awareness significantly. With billions of people using social media, you can put your business in the hands of potential customers. People don’t just follow brands they know; A recent survey of Instagram users found that 60% of people had discovered a new business while browsing their timeline.

An effective digital marketing campaign across social platforms can help you develop real leads with new customers and thus cultivate closer relationships.

2. Become a thought leader

Not only does social media help you reach more potential customers, but it can also help you establish your company as a thought leader for your industry. Regular insightful posts can present your company as a point of contact for information about your industry. 58% of companies said they were more likely to choose a company that is perceived as a thought leader.

3. Reputation Management

Whether you use social media or not, your customers will be. By making sure you are actively using your social channels, you can be responsive to your customers and maximize your customer service offerings.

By using social media, you can control your reputation far more effectively. This way, you can highlight positive news and quickly address negative comments before they become a major problem.

4. Marketing around the clock

Unlike other forms of marketing, your online presence can promote your brand 24 hours a day, seven days a week. Potential customers scroll through their schedules at any time of the day. Regular and high quality publications will maximize your productivity and ensure that you always reach potential customers.

Author: Susan Poirier

Follow @aceconcierge

Every entrepreneur and entrepreneur entered their current career stage with a core genius that they are passionate about. That makes a difference to others and makes them successful. Over time, the core genius can become overwhelmed as business people delve into the details of juggling … Show complete profile >