Former Common EVP Doug Neil Named Advertising, Model Chief At NFT Platform Chronicle
Former Universal executive Doug Neil has been named chief marketing and brand officer for the Chronicle NFT platform, responsible for securing partnerships with entertainment companies and brand owners for digital collectibles, as well as overseeing the company’s marketing, advertising and revenue.
Neil previously served as the EVP of Global Digital Marketing and Media at Universal Pictures from 2006-2020, pioneering digital strategies for over 200 films including Jurassic World, Pitch Perfect, Fifty Shades of Gray, Get Out, The Fate of the Furious and Despicable Me. In 2017 he received the Hollywood in Pixels Award for digital advertising.
More from Deadline
Chronicle also announced that Jack Ewins will lead Chronicle Studio and oversee the design of the collectibles for sale on the Chronicle Marketplace and Manuel Bejarano will be Lead Designer for Chronicle Studio. Prior to Chronicle, Jack was instrumental in developing fan-centric digital experiences for Jurassic World and Jurassic World: Fallen Kingdom in coordination with Chronicle co-founder Tim Glover. Manuel previously designed 3D content for Jurassic World’s fan campaigns and developed trailers and posters for Spanish film festivals such as Nocturna Madrid and the Fantastic Costa del Sol International Film Festival.
Chronicle raised $ 3.2 million earlier this month to create a fan-friendly marketplace for digital trading cards based on so-called non-fungible tokens, or NFTs. These are unique, licensed digital collectibles, often based on the arts, sports, film and television, music, video games, and celebrities. The number of new platforms they create and sell is skyrocketing or appears to be based on the stream of advertisements.
The story goes on
Best of Deadline
Sign up for Deadline’s newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.
