Fishawack Well being acquires market entry and HEOR consultancy PRMA Consulting
Left to right: Jayne Sykes, partner; David Sykes, founding partner; and Sotiria Papanicolaou, partner; everything at PRMA Consulting.
The global health communications company Fishawack Health has taken over the consulting firm PRMA Consulting for global market access and research on health economics results (HEOR).
The acquisition adds presence to Fishawack in the Asia-Pacific region and Europe, where PRMA Consulting has offices, and strengthens the existing market access offering in the United States.
“We are very excited to welcome PRMA Consulting to our group – our third acquisition in 2021,” said Oliver Dennis, Co-Founder and CEO of Fishawack Health.
“PRMA Consulting brings extensive expertise in global market access, HEOR and disease, making it an important addition to our consulting business,” he added.
PRMA’s portfolio includes cloud-based digital applications that unlock and optimize product value. Fishawack has announced that it will make these applications available to all existing customers.
“We are excited to have the opportunity to join Fishawack Health and build the world’s leading group on values, evidence and access,” said David Sykes, founding partner of PRMA Consulting.
“We were drawn to our shared culture and values and the ability to leverage existing complementary Fishawack Health resources to provide our customers with an even better experience,” he added.
Earlier this year, Fishawack added The Hive Health Group, an agency for marketing and scientific communication in the healthcare sector, to its network.
The Hive Health Group consists of two brands – Hive Health and Pollen Health – each of which works with clients across the life science industry.
