Fishawack Well being acquires digital advertising company closerlook
Fishapack Health has acquired the digital marketing agency Closerlook, a health agency for digital marketing based in Chicago, USA.
closelook uses artificial intelligence (AI) and data analysis to develop omnichannel strategies, creative and digital media solutions for life sciences brands across the entire product life cycle.
The agency’s health marketing includes four interlocking functions – omnichannel strategy, conceptual creativity and content, digital tactics and media management, and advanced analytics.
These skills are supported by Closerlook’s Data and Intelligence Market Hub, known as Backstage Intelligence, which uses AI and data science to inform and customize the experiences of healthcare professionals and patients.
“The COVID-19 pandemic has highlighted the need for digital communication and the opportunities that an omnichannel approach brings,” said Oliver Dennis, Co-Founder and CEO of Fishapack Health.
“Life science brands need a new breed of partners that provide bespoke teams that bring digital and analytical skills, a thorough understanding of science and the ability to develop powerful strategies and creative solutions,” he added.
“We are energetic about the prospect of becoming part of a global team with the breadth and depth of Fishapack Health,” said David Ormesher, CEO of closelook.
“I believe that combining our AI / Advanced Analytics enabled omnichannel strategy, creative and digital media with the global consulting, commercial and medical communication capabilities of Fishapack Health will create a unique commercialization proposition for life science brands and healthcare companies looking for Will create growth. ” he added.
