Filter Espresso Co. luggage digital advertising mandate of Japanese skincare model Bioré
Filter Coffee Co., a full-service digital agency founded by Anuja Deora Sanctis, has received the mandate for digital marketing and e-commerce for the global Japanese skin care brand Bioré, headquartered in Tokyo. The account was won by Filter Coffee Co. after a pitch with several agencies.
The agency will do end-to-end tasks including social media, content, shootings, performance marketing and influencer marketing for the brand in India.
In addition to the brand’s digital and social media exposure strategy, Filter Coffee Co. will be in charge of managing end-to-end content production and influencer marketing for the brand in India. The agency will play an important role in building brand awareness and helping to gain a foothold within the target media. The brand adopted Indian actress and model Lisa Haydon as the brand’s face for its launch in the country.
Bioré is a skin care brand focused on making high quality, affordable skin care products that offer a variety of skin care benefits. The brand follows a Japanese beauty philosophy using amazing Japanese technology, thus creating a niche for brands by focusing on the root of problem skin as one of the skin care brands.
Anuja Deora Sanctis
Anuja Deora Sanctis, Founder and CEO of Filter Coffee Co., said, “At Filter Coffee Co. we reflect our vision for the brands we work with and help them build an impactful presence in the marketplace. We are happy to have Bioré on board on our journey and look forward to working with you. There is great potential in this day and age to unlock and we are thrilled to be serving the brand with our expertise and strategic skills to help them make a name for themselves in the developing Indian skin care segment. “
