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Fendi strengthens its dedication in the direction of environmental obligations

Fendi is stepping up its commitment to environmental responsibility

Fendi is launching a new sustainability section on its website listing Maison's commitments on three pillars: the environment, supply chain and community

Fendi on November 11th highlights its commitment to environmental and social responsibility in connection with the laying of the foundation stone for the Fendi factory in Tuscany. This new facility will become Maison's center of excellence in creation, development, innovation, training and production, all focused on sustainability. The adventure takes place on the official Fendi website.

Fendi is launching a new sustainability section on its website listing Maison's commitments on three pillars: the environment, supply chain and community.

Fendi will promote full transparency into every link in its production, from the sustainable materials that Fendi's high-end products are made from to initiatives in its stores. The famous Roman luxury home deals with the needs of maintaining and passing on a unique savoir-faire, including training talented new generations at the Massoli Academy in Rome and attending the LVMH Métiers d’Excellence program.

With the LVMH LIFE program (LVMH Initiatives for the Environment), Fendi strives to offer responsible products. An emblematic example is the FF Green interlacecapsule collection. The legendary peekaboo and baguette bags have been reworked with recycled polyester and manufactured using Maison's handcrafted interlace technique. The bags are available in green to symbolize sustainability and in Fendi's signature tobacco / brown.

Another high profile initiative is the Hand in Hand project, in which Fendi invited Italian artisans to transform their iconic baguette bag into a true work of art, emphasizing that respect for timeless craftsmanship is a fundamental part of environmental responsibility.

Even Fendi's shop windows turn green during the Christmas season. The recycled and recyclable windows are made from sugar cane foam and leather waste. Fendi flagships in Rome, London, New York and Paris also have a special surprise for vacation buyers. Special Murano glass chandeliers will be installed after dismantling 37 chandeliers in the existing inventory of the historic Mazzuccato glass factory to create 17 stunning new lights. When Fendi is committed to sustainability, nothing is lost and everything changes.

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