Febreze calls on canine homeowners to “Say As much as Your Pup”
Febreze and Karamo help Pawrents keep homes odor free and support the North Shore Animal League America
Febreze launches Say Up to Your Pup, a call to dog owners everywhere to invite their furry friends to snuggle up on furniture and stop worrying about smells that may be lingering.
Dogs' smells can become trapped in the fibers of the hardest-to-clean fabrics, causing paws to say "off" the couch, bed, and furniture and missing out on cuddle time – but Febreze Fabric Refresher makes them easy to close eliminate those foul odors that leave behind a light, clean odor.
To get the word out, the Air Freshener brand works with Queer Eye Star and Pawrent Karamo and the world's largest no-kill rescue and adoption organization, North Shore Animal League America. The goal is to make the transition from animal shelters to homes a little easier for everyone this Adopt-a-Dog month.
"My dog Logan is so adorable, but I've always been reluctant to leave him next to me on my couch or in bed because of the smell he'd leave behind," says Karamo. “But with Febreze Fabric Refresher, living with a dog means always having a home that smells fresh. Now I say come on and give me all cuddles! "
Febreze Fabric Refresher can be used on fabrics weekly to remove odors as part of a regular cleaning routine. It's easy to use: just turn on the nozzle and spray in a sweeping motion to lightly spray the fabric in question, then let it dry. It can be used on fabrics that are difficult to wash, such as carpets, furniture, upholstery, bedding, throws, or blankets, rather than fabrics that have water stains such as silk, suede, and leather.
Karamo is also helping Febreze start a call to action on social media to raise funds for the North Shore Animal League America. He will be sharing photos of his dog on Instagram and encouraging others to participate.
For every in-feed photo or video on Instagram of a dog “up” on a couch, bed, or furniture with the hashtag #SayUpWithFebreze, Febreze will donate $ 25 / £ 19.24 (up to $ 25,000 / £ 19.24) , £ 2,000 with a minimum donation of US $ 20,000 / £ 15.3,000) in support of the North Shore Animal League America's no-kill mission. The Instagram profile must be made public so that the use of hashtags is counted as a donation.
"It's important that pet parents create homes that are comfortable for everyone and where valuable time can be shared," said Joanne Yohannan, senior vice president of operations, North Shore Animal League America. "We're excited to be partnering with Febreze on Say Up to Your Pup," as Febreze Fabric Refresher is a tool that pet parents can use to reduce worry, so they can safely invite their dog to a loved time together. "
Saying Up to Your Pup has never felt (or smelled) so good with Febreze Fabric Refresher.