FCA launches #MusicMonday for folks to Keep #TogetherAtHome
FCA launches #MusicMonday with X Ambassadors, Dermot Kennedy and Ari Lennox
FCA Brands are coming together to provide comfort through music to all Americans in the face of this global crisis and to encourage people to commit to staying at home if possible to ensure their health and the health of their loved ones.
The weekly live performances about Facebook The Live Watch Party also includes questions and answers as well as other entertainment options from the artists' own living rooms to the homes of their fans. The weekly performance series #MusicMonday Living Room started on April 13 and is scheduled to run at least in April.
With the hashtag #TogetherAtHome, the artist performances will show support and solidarity to all fans who stay at home. FCA worked with for talent curation Interscope records, known for the diversity of talent on his list. Artists include X Ambassadors (April 13), Dermot Kennedy (April 20) and Ari Lennox (April 27).
"In times like these, well-known songs can inspire optimism like nothing else," said Olivier Francois, FCA's chief marketing officer. “We want to connect all Americans and comfort them with music when we face this crisis together. And also to encourage our community of owners, fans and followers to commit to staying home if possible to ensure their health and the health of their loved ones. "
In a sign of solidarity and at the moment when everyone is going through together, the artists will perform a slimmed-down set from their living room that focuses more on performance and less on elaborate stage production. Fans are encouraged to use the #MusicMonday and #TogetherAtHome hashtags. In addition to the live performances, the artists will perform a Q&A for the fans.
Fans are asked to pledge their support, if possible to stay at home during the pandemic crisis, to do the right thing to protect themselves, their loved ones, and their communities until the crisis has subsided.
The half-hour performances will be broadcast live at 7 p.m. on the Facebook Live Watch Party. ET on the Facebook channels of Alfa Romeo, Chrysler, Dodge, jeep, FIAT and R.A.M.in addition to the artist's own Facebook page: X Ambassadors, Dermot Kennedy and Ari Lennox.
In addition, the complete services are summarized in an IGTV series and across all brands Youtube Channel through a # MusicMonday playlist.